Polestar brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Polestar’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Polestar Unica77
- Body
- Polestar Unica77
- Monospace
- SF Mono
- Free stand-in
- Inter / JetBrains Mono
Unica77 is a commercial grotesk by Lineto (Polestar uses a custom cut). Inter is a neutral open-source substitute.
Geometry & surface
- Radius style
- Sharp · 0-2 px
- Controls
- 0px
- Cards
- 0px
- Scale
- 0px · 0px · 0px
Design language
- Strict Scandinavian minimalism: near-black and white with a single neutral steel accent.
- Square corners on every button, card and input reinforce the precision-engineering story.
- A light, wide grotesk in regular weights instead of heavy display type.
Live UI preview
Polestar’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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- Dedicated manager
Sample content. Colors, type and corners come from the Polestar profile.
Technical SEO snapshot
www.polestar.com · scanned 10 Nov 2026- passTitle tag46 chars: “Polestar – Elektrische Fahrzeuge | Polestar CH”
- passMeta description95 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.polestar.com/de-ch/
- passHTML lang attributelang="de"
- passMobile viewportwidth=device-width,initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- passStructured data (JSON-LD)VideoObject
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap12192 URLs · https://www.polestar.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 37 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #101010 / #FFFFFF | 19.03:1 | Pass |
| Secondary text on surface | #53565A / #FFFFFF | 7.38:1 | Pass |
| Button label on primary | #FFFFFF / #101010 | 19.03:1 | Pass |
| Accent on surface | #8A8D91 / #FFFFFF | 3.33:1 | Large text only |
| White on secondary | #FFFFFF / #53565A | 7.38:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass |
Use the Polestar system in SuiteAnvil
Each tool opens with Polestar preloaded as the active BrandProfile.
Polestar tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Polestar design tokens, extracted from https://www.polestar.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #101010;
--color-brand-foreground: #FFFFFF;
--color-secondary: #53565A;
--color-accent: #8A8D91;
--color-surface: #FFFFFF;
--color-ink: #101010;
--color-ink-muted: #53565A;
--color-line: #D6D6D6;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #D6D6D6;
/* Primary tonal scale */
--color-brand-50: #F3F3F3;
--color-brand-100: #E2E2E2;
--color-brand-200: #C3C3C3;
--color-brand-300: #939393;
--color-brand-400: #585858;
--color-brand-500: #101010;
--color-brand-600: #0F0F0F;
--color-brand-700: #0E0E0F;
--color-brand-800: #0D0D0E;
--color-brand-900: #0C0C0D;
--color-brand-950: #0B0B0D;
/* Typography: brand family first, free stand-in second */
--font-heading: "Polestar Unica77", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Polestar Unica77", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Sharp · 0-2 px) */
--radius-sm: 0px;
--radius-md: 0px;
--radius-lg: 0px;
--radius-button: 0px;
--radius-control: 0px;
--radius-card: 0px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #F5F5F7;
--color-brand-foreground: #111113;
--color-accent: #D1D1D6;
--color-surface: #0A0A0C;
--color-canvas: #0A0A0C;
--color-card: #121216;
--color-hairline: #232324;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #232324;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Polestar’s primary brand color?
Polestar’s primary color is #101010 (rgb(16, 16, 16)), used for primary actions and emphasis. Text is set in #101010 on a #FFFFFF surface.
What font does Polestar use?
Polestar uses Polestar Unica77 for headings, with SF Mono for code. Unica77 is a commercial grotesk by Lineto (Polestar uses a custom cut). Inter is a neutral open-source substitute.
What is a free alternative to Polestar’s font?
Inter is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Polestar use?
Polestar reads as sharp · 0-2 px: controls use 0px, cards about 0px, on a neutral white canvas (#FFFFFF).
Do Polestar’s brand colors meet WCAG contrast?
5 of 6 key pairings pass WCAG 2.1 AA. Accent on surface is 3.33:1
Reference snapshot of Polestar’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Polestar and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Polestar.
Compare your website with Polestar
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Polestar's, side by side.
Work with the Polestar brand system
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