Klarna brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Klarna’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Klarna Title
- Body
- Klarna Text
- Monospace
- Klarna Text Mono
- Free stand-in
- DM Sans / Inter / JetBrains Mono
Klarna Title, Klarna Text and Klarna Text Mono are custom typefaces by Colophon Foundry. DM Sans and Inter are free stand-ins.
Geometry & surface
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 28px
- Scale
- 2px · 32px · 48px
Design language
- Klarna Pink (#FFA8CD) marks brand moments such as the logo badge and brand buttons, always with Klarna Black (#0B051D) type.
- An off-white Klarna White (#F9F8F5) and near-black #0B051D form the base; Eggplant, Balloon and Sticky Note are background-only tones.
- Custom Klarna Title headlines over Klarna Text body copy, with pill-shaped controls and generously rounded cards.
Live UI preview
Klarna’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Sample content. Colors, type and corners come from the Klarna profile.
Technical SEO snapshot
www.klarna.com · scanned 11 Nov 2026- passTitle tag48 chars: “Klarna CH - So geht sicheres, flexibles Bezahlen”
- passMeta description143 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.klarna.com/ch/
- passHTML lang attributelang="de-CH"
- passMobile viewportwidth=device-width,initial-scale=1
- warnOpen Graph tags2/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- warnStructured data (JSON-LD)No JSON-LD found
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"
- passXML sitemap141 URLs · https://www.klarna.com/sitemaps/sitemap-index.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 6 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #0B051D / #F9F8F5 | 18.77:1 | Pass |
| Secondary text on surface | #504F5F / #F9F8F5 | 7.53:1 | Pass |
| Primary as link/text on surface | #FFA8CD / #F9F8F5 | 1.69:1 | Fail |
| Button label on primary | #111113 / #FFA8CD | 10.54:1 | Pass |
| Accent on surface | #582FB4 / #F9F8F5 | 7.97:1 | Pass |
| White on secondary | #FFFFFF / #0B051D | 19.93:1 | Pass |
| Body text on white | #0B051D / #FFFFFF | 19.93:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #131013 | 17.36:1 | Pass |
| Dark mode: primary on canvas | #FFA8CD / #131013 | 10.56:1 | Pass |
Use the Klarna system in SuiteAnvil
Each tool opens with Klarna preloaded as the active BrandProfile.
Klarna tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Klarna design tokens, extracted from https://www.klarna.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #FFA8CD;
--color-brand-foreground: #111113;
--color-secondary: #0B051D;
--color-accent: #582FB4;
--color-surface: #F9F8F5;
--color-ink: #0B051D;
--color-ink-muted: #504F5F;
--color-line: #E2E2E7;
/* Surfaces (UI vibe: Warm paper) */
--color-canvas: #F9F8F5;
--color-card: #FFFFFF;
--color-hairline: #E2E2E7;
/* Primary tonal scale */
--color-brand-50: #FFFBFD;
--color-brand-100: #FFF5F9;
--color-brand-200: #FFE9F3;
--color-brand-300: #FFD8E9;
--color-brand-400: #FFC2DC;
--color-brand-500: #FFA8CD;
--color-brand-600: #DA90B0;
--color-brand-700: #B1758F;
--color-brand-800: #85596D;
--color-brand-900: #604150;
--color-brand-950: #402D36;
/* Typography: brand family first, free stand-in second */
--font-heading: "Klarna Title", "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Klarna Text", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "Klarna Text Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Pill · 16 px+) */
--radius-sm: 2px;
--radius-md: 32px;
--radius-lg: 48px;
--radius-button: 9999px;
--radius-control: 9999px;
--radius-card: 28px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #FFA8CD;
--color-brand-foreground: #111113;
--color-accent: #6E44CF;
--color-surface: #131013;
--color-canvas: #131013;
--color-card: #1D191E;
--color-hairline: #2B282B;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #2B282B;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Klarna’s primary brand color?
Klarna’s primary color is #FFA8CD (rgb(255, 168, 205)), used for primary actions and emphasis. Text is set in #0B051D on a #F9F8F5 surface.
What font does Klarna use?
Klarna uses Klarna Title for headings and Klarna Text for body text, with Klarna Text Mono for code. Klarna Title, Klarna Text and Klarna Text Mono are custom typefaces by Colophon Foundry. DM Sans and Inter are free stand-ins.
What is a free alternative to Klarna’s font?
DM Sans is a close free alternative for headings, Inter for body text, and JetBrains Mono works for monospace.
What corner radius does Klarna use?
Klarna reads as pill · 16 px+: controls use fully rounded pill shapes, cards about 28px, on a warm paper canvas (#F9F8F5).
Do Klarna’s brand colors meet WCAG contrast?
8 of 9 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 1.69:1
Reference snapshot of Klarna’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Klarna and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Klarna.
Compare your website with Klarna
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Klarna's, side by side.