Klarna brand system audit
Klarna runs a pill geometry on a warm paper canvas, set in Klarna Title. 8 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 91/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 89
- SEO readiness
- 91
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Klarna Title
- previewed with DM Sans
- Body
- Klarna Text
- previewed with Inter
- Mono / data
- Klarna Text Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 28px
- Surface
- Warm paper · #F9F8F5 / #FFFFFF / #E2E2E7
04WCAG 2.1 contrast
8/9 AA · 8/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #0B051D / #F9F8F5 | 18.77:1 | Pass | Pass |
| AaSecondary text on surface | #504F5F / #F9F8F5 | 7.53:1 | Pass | Pass |
| AaPrimary as link/text on surface | #FFA8CD / #F9F8F5 | 1.69:1 | Fail | Fail |
| AaButton label on primary | #111113 / #FFA8CD | 10.54:1 | Pass | Pass |
| AaAccent on surface | #582FB4 / #F9F8F5 | 7.97:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #0B051D | 19.93:1 | Pass | Pass |
| AaBody text on white | #0B051D / #FFFFFF | 19.93:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #131013 | 17.36:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FFA8CD / #131013 | 10.56:1 | Pass | Pass |
05SEO readiness
11 of 14 checks pass- passTitle tag48 chars: “Klarna CH - So geht sicheres, flexibles Bezahlen”
- passMeta description143 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.klarna.com/ch/
- passHTML lang attributelang="de-CH"
- passMobile viewportwidth=device-width,initial-scale=1
- warnOpen Graph tags2/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- warnStructured data (JSON-LD)No JSON-LD found
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"
- passXML sitemap141 URLs · https://www.klarna.com/sitemaps/sitemap-index.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 6 images
klarna.com brand audit FAQ
What are Klarna's brand colors?
Klarna uses #FFA8CD as its primary color, #0B051D as secondary and #582FB4 as accent, on a #F9F8F5 surface with #0B051D text (snapshot from 11 Nov 2026).
Which fonts does klarna.com use?
Headings are set in Klarna Title (free stand-in: DM Sans) and body text in Klarna Text (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does klarna.com pass WCAG contrast checks?
8 of 9 key color pairings pass WCAG 2.1 AA and 8 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is klarna.com's technical SEO score?
The homepage scores 91/100 across 14 technical SEO checks, with 11 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Klarna audit made?
SuiteAnvil StyleExtract read the public homepage of klarna.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Klarna press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/klarna.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/klarna.com"><img src="https://suiteanvil.com/api/badge/klarna.com.svg" alt="Brand and WCAG score for klarna.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/klarna.com)Snapshot of klarna.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Klarna and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Klarna.
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