Klarna brand kit
Klarna's public website pairs #FFA8CD with #582FB4 accents on a warm paper canvas, sets headings in Klarna Title and uses a pill UI geometry. 8 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of klarna.com. Not affiliated with or endorsed by Klarna; Klarna and its trademarks belong to their owner. Own klarna.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Klarna's mark color #0B051D. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #FFA8CD | rgb(255, 168, 205) | #111113 · 10.54:1 |
| Secondary | #0B051D | rgb(11, 5, 29) | #FFFFFF · 19.93:1 |
| Accent | #582FB4 | rgb(88, 47, 180) | #FFFFFF · 8.47:1 |
| Surface | #F9F8F5 | rgb(249, 248, 245) | #111113 · 17.76:1 |
| Text | #0B051D | rgb(11, 5, 29) | #FFFFFF · 19.93:1 |
02Typography
Klarna
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Klarna Text at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#FFA8CD #0B051D #582FB4
- Headings
- Klarna Title
- Not freely licensed here: previewed with DM Sans
- Body
- Klarna Text
- Not freely licensed here: previewed with Inter
- Mono / data
- Klarna Text Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 28px
- CSS radius scale
- 2px / 32px / 48px
- Surface tone
- Warm paper
- Canvas · card · border
- #F9F8F5 · #FFFFFF · #E2E2E7
- Dark mode canvas · text
- #131013 · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on klarna.com on 11 Nov 2026. They are practical defaults, not Klarna's official brand guidelines. Where Klarna publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Klarna Title instead.
Color pairings that pass WCAG
- AaBody text on surface18.77:1AAA
- AaSecondary text on surface7.53:1AAA
- AaButton label on primary10.54:1AAA
- AaAccent on surface7.97:1AAA
- AaWhite on secondary19.93:1AAA
- AaBody text on white19.93:1AAA
Large text or decoration only: #FFA8CD on #F9F8F5 (1.69:1, use #A8597D for body text).
Do not recolor
- Use the logo in #0B051D, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #0B051D logo on #582FB4: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Klarna press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/klarna.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/klarna.com"><img src="https://suiteanvil.com/api/badge/klarna.com.svg" alt="Brand and WCAG score for klarna.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/klarna.com)Is this your company? Claim this kit
Verify that you control klarna.com to turn this into the official Klarna press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Klarna brand kit FAQ
Is this the official Klarna press kit?
No. SuiteAnvil compiled this kit from the public website of klarna.com on 11 Nov 2026. It is not affiliated with or endorsed by Klarna, and Klarna's trademarks belong to their owner. Whoever controls klarna.com can claim and verify it.
How can I download the Klarna logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Klarna's trademark rules before publishing it.
What are Klarna's brand colors?
Primary #FFA8CD, secondary #0B051D and accent #582FB4, on a #F9F8F5 surface with #0B051D text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.
What font does Klarna use?
Headings use Klarna Title (free stand-in: DM Sans) and body text Klarna Text (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Klarna color pairings pass WCAG?
8 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #0B051D on #F9F8F5 at 18.77:1 and #504F5F on #F9F8F5 at 7.53:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from klarna.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of klarna.com.
Compiled by SuiteAnvil from the public website of klarna.com (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Klarna. Klarna and its marks belong to their owner.
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More on the Klarna brand
- Brand vault
- All reference brands