Nike brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Nike’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Nike Futura ND
- Body
- Helvetica Now Text
- Monospace
- Menlo
- Free stand-in
- Oswald / Inter / JetBrains Mono
Nike Futura and Helvetica Now are licensed commercial typefaces. Oswald (condensed display) and Inter are free stand-ins.
Geometry & surface
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 0px
- Scale
- 0px · 0px · 0px
Design language
- Monochrome black-and-white system where photography and product color do all the talking.
- Condensed, all-caps Futura headlines at massive sizes, set tight to the image.
- Pill-shaped black buttons contrast with square, edge-to-edge product tiles.
Live UI preview
Nike’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Sample content. Colors, type and corners come from the Nike profile.
Technical SEO snapshot
www.nike.com · scanned 10 Nov 2026- passTitle tag25 chars: “Nike. Just Do It. Nike CH”
- passMeta description92 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.nike.com/ch/en/
- passHTML lang attributelang="en-CH"
- passMobile viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)WebPage
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow"
- passXML sitemap113 URLs · https://www.nike.com/sitemap-us-help.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 8 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #111111 / #FFFFFF | 18.88:1 | Pass |
| Secondary text on surface | #707072 / #FFFFFF | 4.94:1 | Pass |
| Button label on primary | #FFFFFF / #111111 | 18.88:1 | Pass |
| Accent on surface | #FA5400 / #FFFFFF | 3.32:1 | Large text only |
| Secondary on surface | #757575 / #FFFFFF | 4.61:1 | Pass |
| White on secondary | #FFFFFF / #757575 | 4.61:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass |
Use the Nike system in SuiteAnvil
Each tool opens with Nike preloaded as the active BrandProfile.
Nike tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Nike design tokens, extracted from https://www.nike.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #111111;
--color-brand-foreground: #FFFFFF;
--color-secondary: #757575;
--color-accent: #FA5400;
--color-surface: #FFFFFF;
--color-ink: #111111;
--color-ink-muted: #707072;
--color-line: #E5E5E5;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #E5E5E5;
/* Primary tonal scale */
--color-brand-50: #F3F3F3;
--color-brand-100: #E2E2E2;
--color-brand-200: #C4C4C4;
--color-brand-300: #949494;
--color-brand-400: #585858;
--color-brand-500: #111111;
--color-brand-600: #101010;
--color-brand-700: #0F0F0F;
--color-brand-800: #0E0E0F;
--color-brand-900: #0C0C0E;
--color-brand-950: #0C0C0D;
/* Typography: brand family first, free stand-in second */
--font-heading: "Nike Futura ND", Oswald, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Helvetica Now Text", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: Menlo, "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Pill · 16 px+) */
--radius-sm: 0px;
--radius-md: 0px;
--radius-lg: 0px;
--radius-button: 9999px;
--radius-control: 9999px;
--radius-card: 0px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #F5F5F7;
--color-brand-foreground: #111113;
--color-accent: #FA5400;
--color-surface: #0A0A0C;
--color-canvas: #0A0A0C;
--color-card: #121216;
--color-hairline: #232324;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #232324;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Nike’s primary brand color?
Nike’s primary color is #111111 (rgb(17, 17, 17)), used for primary actions and emphasis. Text is set in #111111 on a #FFFFFF surface.
What font does Nike use?
Nike uses Nike Futura ND for headings and Helvetica Now Text for body text, with Menlo for code. Nike Futura and Helvetica Now are licensed commercial typefaces. Oswald (condensed display) and Inter are free stand-ins.
What is a free alternative to Nike’s font?
Oswald is a close free alternative for headings, Inter for body text, and JetBrains Mono works for monospace.
What corner radius does Nike use?
Nike reads as pill · 16 px+: controls use fully rounded pill shapes, cards about 0px, on a neutral white canvas (#FFFFFF).
Do Nike’s brand colors meet WCAG contrast?
6 of 7 key pairings pass WCAG 2.1 AA. Accent on surface is 3.32:1
Reference snapshot of Nike’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Nike and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Nike.
Compare your website with Nike
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Nike's, side by side.