Nike brand kit
Nike's public website pairs #111111 with #FA5400 accents on a neutral white canvas, sets headings in Nike Futura ND and uses a pill UI geometry. 6 of 7 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of nike.com. Not affiliated with or endorsed by Nike; Nike and its trademarks belong to their owner. Own nike.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Nike's mark color #111111. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #111111 | rgb(17, 17, 17) | #FFFFFF · 18.88:1 |
| Secondary | #757575 | rgb(117, 117, 117) | #FFFFFF · 4.61:1 |
| Accent | #FA5400 | rgb(250, 84, 0) | #111113 · 5.69:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #111111 | rgb(17, 17, 17) | #FFFFFF · 18.88:1 |
02Typography
Nike
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Helvetica Now Text at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#111111 #757575 #FA5400
- Headings
- Nike Futura ND
- Not freely licensed here: previewed with Oswald
- Body
- Helvetica Now Text
- Not freely licensed here: previewed with Inter
- Mono / data
- Menlo
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 0px
- CSS radius scale
- 0px / 0px / 0px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #E5E5E5
- Dark mode canvas · text
- #0A0A0C · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on nike.com on 10 Nov 2026. They are practical defaults, not Nike's official brand guidelines. Where Nike publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Nike Futura ND instead.
Color pairings that pass WCAG
- AaBody text on surface18.88:1AAA
- AaSecondary text on surface4.94:1AA
- AaButton label on primary18.88:1AAA
- AaSecondary on surface4.61:1AA
- AaWhite on secondary4.61:1AA
- AaDark mode: text on canvas18.17:1AAA
Large text or decoration only: #FA5400 on #FFFFFF (3.32:1, use #D34600 for body text).
Do not recolor
- Use the logo in #111111, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Nike press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/nike.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/nike.com"><img src="https://suiteanvil.com/api/badge/nike.com.svg" alt="Brand and WCAG score for nike.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/nike.com)Is this your company? Claim this kit
Verify that you control nike.com to turn this into the official Nike press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Nike brand kit FAQ
Is this the official Nike press kit?
No. SuiteAnvil compiled this kit from the public website of nike.com on 10 Nov 2026. It is not affiliated with or endorsed by Nike, and Nike's trademarks belong to their owner. Whoever controls nike.com can claim and verify it.
How can I download the Nike logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Nike's trademark rules before publishing it.
What are Nike's brand colors?
Primary #111111, secondary #757575 and accent #FA5400, on a #FFFFFF surface with #111111 text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Nike use?
Headings use Nike Futura ND (free stand-in: Oswald) and body text Helvetica Now Text (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Nike color pairings pass WCAG?
6 of 7 key pairings pass WCAG 2.1 AA (4.5:1), for example #111111 on #FFFFFF at 18.88:1 and #707072 on #FFFFFF at 4.94:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from nike.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of nike.com.
Compiled by SuiteAnvil from the public website of nike.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Nike. Nike and its marks belong to their owner.
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More on the Nike brand
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