Nike brand system audit
Nike runs a pill geometry on a neutral white canvas, set in Nike Futura ND. 6 of 7 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 86
- SEO readiness
- 100
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Nike Futura ND
- previewed with Oswald
- Body
- Helvetica Now Text
- previewed with Inter
- Mono / data
- Menlo
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 0px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E5E5E5
04WCAG 2.1 contrast
6/7 AA · 3/7 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #111111 / #FFFFFF | 18.88:1 | Pass | Pass |
| AaSecondary text on surface | #707072 / #FFFFFF | 4.94:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #111111 | 18.88:1 | Pass | Pass |
| AaAccent on surface | #FA5400 / #FFFFFF | 3.32:1 | Large only | Fail |
| AaSecondary on surface | #757575 / #FFFFFF | 4.61:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #757575 | 4.61:1 | Pass | Fail |
| AaDark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass | Pass |
05SEO readiness
14 of 14 checks pass- passTitle tag25 chars: “Nike. Just Do It. Nike CH”
- passMeta description92 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.nike.com/ch/en/
- passHTML lang attributelang="en-CH"
- passMobile viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)WebPage
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow"
- passXML sitemap113 URLs · https://www.nike.com/sitemap-us-help.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 8 images
nike.com brand audit FAQ
What are Nike's brand colors?
Nike uses #111111 as its primary color, #757575 as secondary and #FA5400 as accent, on a #FFFFFF surface with #111111 text (snapshot from 10 Nov 2026).
Which fonts does nike.com use?
Headings are set in Nike Futura ND (free stand-in: Oswald) and body text in Helvetica Now Text (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does nike.com pass WCAG contrast checks?
6 of 7 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is nike.com's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Nike audit made?
SuiteAnvil StyleExtract read the public homepage of nike.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Nike press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/nike.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/nike.com"><img src="https://suiteanvil.com/api/badge/nike.com.svg" alt="Brand and WCAG score for nike.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/nike.com)Snapshot of nike.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Nike and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Nike.
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