Apple brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Apple’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- SF Pro Display
- Body
- SF Pro Text
- Monospace
- SF Mono
- Free stand-in
- Inter / JetBrains Mono
SF Pro is licensed for use on Apple platforms. On the web, `-apple-system` renders it on Apple devices; Inter is the standard cross-platform fallback.
Geometry & surface
- Radius style
- Pill · 16 px+
- Controls
- pill (980px)
- Cards
- 18px
- Scale
- 8px · 12px · 18px
Design language
- Near-black #1D1D1F replaces pure black for text, which reduces glare on bright displays.
- A single blue (#0071E3) drives every call to action; everything else is grayscale so the product photography carries the color.
- Tight negative letter-spacing on large display type with very generous section spacing.
Live UI preview
Apple’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Sample content. Colors, type and corners come from the Apple profile.
Technical SEO snapshot
www.apple.com · scanned 10 Nov 2026- warnTitle tag5 chars: “Apple”
- failMeta descriptionMissing meta description
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.apple.com/
- passHTML lang attributelang="en-US"
- passMobile viewportwidth=device-width, initial-scale=1, viewport-fit=cover
- passOpen Graph tags3/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- passStructured data (JSON-LD)Organization, WebSite, WebPage
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap47 URLs · https://www.apple.com/shop/sitemap.xml
- warnFavicon / touch iconNo icon link tags
- passImage alt text100% of 49 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #1D1D1F / #F5F5F7 | 15.46:1 | Pass |
| Secondary text on surface | #6E6E73 / #F5F5F7 | 4.66:1 | Pass |
| Primary as link/text on surface | #0071E3 / #F5F5F7 | 4.31:1 | Large text only |
| Button label on primary | #FFFFFF / #0071E3 | 4.70:1 | Pass |
| Accent on surface | #2997FF / #F5F5F7 | 2.77:1 | Fail |
| White on secondary | #FFFFFF / #1D1D1F | 16.83:1 | Pass |
| Body text on white | #1D1D1F / #FFFFFF | 16.83:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0E14 | 17.76:1 | Pass |
| Dark mode: primary on canvas | #0078F0 / #0A0E14 | 4.55:1 | Pass |
Use the Apple system in SuiteAnvil
Each tool opens with Apple preloaded as the active BrandProfile.
Apple tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Apple design tokens, extracted from https://www.apple.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #0071E3;
--color-brand-foreground: #FFFFFF;
--color-secondary: #1D1D1F;
--color-accent: #2997FF;
--color-surface: #F5F5F7;
--color-ink: #1D1D1F;
--color-ink-muted: #6E6E73;
--color-line: #D2D2D7;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #F5F5F7;
--color-card: #FFFFFF;
--color-hairline: #D2D2D7;
/* Primary tonal scale */
--color-brand-50: #F2F8FE;
--color-brand-100: #E0EEFC;
--color-brand-200: #BFDCF8;
--color-brand-300: #8CBFF2;
--color-brand-400: #4D9CEB;
--color-brand-500: #0071E3;
--color-brand-600: #0262C3;
--color-brand-700: #03509E;
--color-brand-800: #053E78;
--color-brand-900: #072E57;
--color-brand-950: #08213B;
/* Typography: brand family first, free stand-in second */
--font-heading: "SF Pro Display", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "SF Pro Text", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Pill · 16 px+) */
--radius-sm: 8px;
--radius-md: 12px;
--radius-lg: 18px;
--radius-button: 980px;
--radius-control: 9999px;
--radius-card: 18px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #0078F0;
--color-brand-foreground: #111113;
--color-accent: #2997FF;
--color-surface: #0A0E14;
--color-canvas: #0A0E14;
--color-card: #11161F;
--color-hairline: #23262C;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #23262C;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Apple’s primary brand color?
Apple’s primary color is #0071E3 (rgb(0, 113, 227)), used for primary actions and emphasis. Text is set in #1D1D1F on a #F5F5F7 surface.
What font does Apple use?
Apple uses SF Pro Display for headings and SF Pro Text for body text, with SF Mono for code. SF Pro is licensed for use on Apple platforms. On the web, `-apple-system` renders it on Apple devices; Inter is the standard cross-platform fallback.
What is a free alternative to Apple’s font?
Inter is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Apple use?
Apple reads as pill · 16 px+: controls use fully rounded pill shapes, cards about 18px, on a neutral white canvas (#F5F5F7).
Do Apple’s brand colors meet WCAG contrast?
7 of 9 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 4.31:1; Accent on surface is 2.77:1
Reference snapshot of Apple’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Apple and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Apple.
Compare your website with Apple
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Apple's, side by side.
Work with the Apple brand system
- Comparisons
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