Apple
Body copy at reading size.
- Headings
- SF Pro Display
- Body
- SF Pro Text
- Free stand-in
- Inter
- WCAG AA
- 7/9
- WCAG AAA
- 4/9
- Tech SEO
- 81
Apple leads with #0071E3 (blue) set in SF Pro Display; Polestar with #101010 (black) set in Polestar Unica77. Controls are pill-shaped versus 0px, and 7 of 9 versus 5 of 6 key color pairings pass WCAG 2.1 AA.
Body copy at reading size.
Body copy at reading size.
Measured values side by side. The last column is arithmetic on those values, not a judgment.
| Attribute | Apple | Polestar | Difference |
|---|---|---|---|
| Primary color | #0071E3 · Blue | #101010 · Black | Different hue, OKLab ΔE 43.5 |
| Text color | #1D1D1F | #101010 | OKLab ΔE 5.9 |
| Canvas | #F5F5F7 · Neutral white | #FFFFFF · Neutral white | Both neutral white |
| Mode | Light | Light | Same |
| Heading font | SF Pro Display (free stand-in Inter) | Polestar Unica77 (free stand-in Inter) | Same free stand-in (Inter) |
| Body font | SF Pro Text (free stand-in Inter) | Polestar Unica77 (free stand-in Inter) | Different families |
| Control radius | pill (9999px) | 0px | Apple uses pill controls |
| Card radius | 18px | 0px | Apple rounder by 18px |
| Radius style | Pill | Sharp | Different |
| WCAG 2.1 AA | 7 of 9 (78%) | 5 of 6 (83%) | Polestar higher by 5 pts |
| WCAG 2.1 AAA | 4 of 9 (44%) | 5 of 6 (83%) | Polestar higher by 39 pts |
| Button label contrast | 4.70:1 | 19.03:1 | Polestar higher by 14.33 |
| Technical SEO | 81/100 | 98/100 | Polestar higher by 17 |
| SEO checks passing | 10 of 14 | 13 of 14 | Polestar passes 3 more |
| XML sitemap | 47 URLs | 12,192 URLs | Both found |
| Structured data | Organization, WebSite, WebPage | VideoObject | Both publish JSON-LD |
| Data from | 10 Nov 2026 | 10 Nov 2026 | Both reference snapshots |
| Pairing | Apple | Polestar |
|---|---|---|
| Body text on surface | Aa15.46:1AA | Aa19.03:1AA |
| Secondary text on surface | Aa4.66:1AA | Aa7.38:1AA |
| Primary as link/text on surface | Aa4.31:1Large | same colors as another pairing |
| Button label on primary | Aa4.70:1AA | Aa19.03:1AA |
| Accent on surface | Aa2.77:1Fail | Aa3.33:1Large |
| White on secondary | Aa16.83:1AA | Aa7.38:1AA |
| Body text on white | Aa16.83:1AA | same colors as another pairing |
| Dark mode: text on canvas | Aa17.76:1AA | Aa18.17:1AA |
| Dark mode: primary on canvas | Aa4.55:1AA | same colors as another pairing |
Homepage checks from each dated scan. Sites that refuse automated requests show no score rather than an estimate.
Apple uses #0071E3 as primary, #1D1D1F as secondary and #2997FF as accent, with #1D1D1F text on #F5F5F7. Polestar uses #101010 as primary, #53565A as secondary and #8A8D91 as accent, with #101010 text on #FFFFFF. Click any swatch on this page to copy its hex code.
Apple sets headings in SF Pro Display (free stand-in Inter) and body text in SF Pro Text (free stand-in Inter). Polestar sets headings in Polestar Unica77 (free stand-in Inter). Proprietary faces are previewed with the named free Google Fonts stand-in.
Apple uses pill-shaped controls and 18px cards (pill geometry). Polestar uses 0px controls and 0px cards (sharp geometry). Control radius: apple uses pill controls.
Apple passes 7 of 9 key pairings at WCAG 2.1 AA (78%) and 4 at AAA. Polestar passes 5 of 6 at AA (83%) and 5 at AAA. The pairings cover body text, links, buttons and dark mode.
Apple's homepage scores 81/100, with 10 of 14 checks passing. Polestar's homepage scores 98/100, with 13 of 14 checks passing. Scores come from SuiteAnvil's 14 weighted technical checks (title, description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and more) and are never estimated.
Enter your URL in the benchmark form on this page. SuiteAnvil scans your homepage, CSS and sitemap, then opens the same side-by-side view of your site against Polestar, or against Apple.
Dated snapshots of each company's public website styling for educational and interoperability purposes. Brands evolve; values may change. Names and logos are trademarks of their owners, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Apple or Polestar.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice