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Design system comparison · apple.com / polestar.com

Apple vs Polestar: brand colors, fonts & UI tokens

Apple leads with #0071E3 (blue) set in SF Pro Display; Polestar with #101010 (black) set in Polestar Unica77. Controls are pill-shaped versus 0px, and 7 of 9 versus 5 of 6 key color pairings pass WCAG 2.1 AA.

Apple: reference 10 Nov 2026Polestar: reference 10 Nov 2026

Apple

apple.com · reference 10 Nov 2026
Palette · click to copy
Typography
Aa Clarity

Body copy at reading size.

Headings
SF Pro Display
Body
SF Pro Text
Free stand-in
Inter
Pill · 16 px+
Apple
PrimarySecondary
controls pill (9999px) · cards 18px
WCAG AA
7/9
WCAG AAA
4/9
Tech SEO
81

Polestar

polestar.com · reference 10 Nov 2026
Palette · click to copy
Typography
Aa Clarity

Body copy at reading size.

Headings
Polestar Unica77
Body
Polestar Unica77
Free stand-in
Inter
Sharp · 0-2 px
Polestar
PrimarySecondary
controls 0px · cards 0px
WCAG AA
5/6
WCAG AAA
5/6
Tech SEO
98

Differences at a glance

Measured values side by side. The last column is arithmetic on those values, not a judgment.

AttributeApplePolestarDifference
Primary color#0071E3 · Blue#101010 · BlackDifferent hue, OKLab ΔE 43.5
Text color#1D1D1F#101010OKLab ΔE 5.9
Canvas#F5F5F7 · Neutral white#FFFFFF · Neutral whiteBoth neutral white
ModeLightLightSame
Heading fontSF Pro Display (free stand-in Inter)Polestar Unica77 (free stand-in Inter)Same free stand-in (Inter)
Body fontSF Pro Text (free stand-in Inter)Polestar Unica77 (free stand-in Inter)Different families
Control radiuspill (9999px)0pxApple uses pill controls
Card radius18px0pxApple rounder by 18px
Radius stylePillSharpDifferent
WCAG 2.1 AA7 of 9 (78%)5 of 6 (83%)Polestar higher by 5 pts
WCAG 2.1 AAA4 of 9 (44%)5 of 6 (83%)Polestar higher by 39 pts
Button label contrast4.70:119.03:1Polestar higher by 14.33
Technical SEO81/10098/100Polestar higher by 17
SEO checks passing10 of 1413 of 14Polestar passes 3 more
XML sitemap47 URLs12,192 URLsBoth found
Structured dataOrganization, WebSite, WebPageVideoObjectBoth publish JSON-LD
Data from10 Nov 202610 Nov 2026Both reference snapshots

WCAG 2.1 contrast, pairing by pairing

PairingApplePolestar
Body text on surfaceAa15.46:1AAAa19.03:1AA
Secondary text on surfaceAa4.66:1AAAa7.38:1AA
Primary as link/text on surfaceAa4.31:1Largesame colors as another pairing
Button label on primaryAa4.70:1AAAa19.03:1AA
Accent on surfaceAa2.77:1FailAa3.33:1Large
White on secondaryAa16.83:1AAAa7.38:1AA
Body text on whiteAa16.83:1AAsame colors as another pairing
Dark mode: text on canvasAa17.76:1AAAa18.17:1AA
Dark mode: primary on canvasAa4.55:1AAsame colors as another pairing

Technical SEO snapshot

Homepage checks from each dated scan. Sites that refuse automated requests show no score rather than an estimate.

Apple
apple.com · 10 Nov 2026
81
10 of 14 checks pass
  • warnTitle tag5 chars: “Apple”
  • failMeta descriptionMissing meta description
  • passSingle H1 heading1 H1 element(s)
  • passCanonical URLhttps://www.apple.com/
  • passHTML lang attributelang="en-US"
  • passMobile viewportwidth=device-width, initial-scale=1, viewport-fit=cover
  • passOpen Graph tags3/3 of og:title, og:description, og:image
  • warnTwitter / X cardNo twitter:card
  • passStructured data (JSON-LD)Organization, WebSite, WebPage
  • passHTTPSServed over HTTPS
  • passIndexable (robots meta)No robots restrictions
  • passXML sitemap47 URLs · https://www.apple.com/shop/sitemap.xml
  • warnFavicon / touch iconNo icon link tags
  • passImage alt text100% of 49 images
Polestar
polestar.com · 10 Nov 2026
98
13 of 14 checks pass
  • passTitle tag46 chars: “Polestar – Elektrische Fahrzeuge | Polestar CH”
  • passMeta description95 chars
  • passSingle H1 heading1 H1 element(s)
  • passCanonical URLhttps://www.polestar.com/de-ch/
  • passHTML lang attributelang="de"
  • passMobile viewportwidth=device-width,initial-scale=1
  • passOpen Graph tags3/3 of og:title, og:description, og:image
  • warnTwitter / X cardNo twitter:card
  • passStructured data (JSON-LD)VideoObject
  • passHTTPSServed over HTTPS
  • passIndexable (robots meta)No robots restrictions
  • passXML sitemap12192 URLs · https://www.polestar.com/sitemap.xml
  • passFavicon / touch iconIcon link present
  • passImage alt text100% of 37 images

Benchmark your own site

Compare your site with Apple

We scan your homepage, CSS and sitemap, then put your palette, fonts, corner radius, WCAG contrast and technical SEO next to Apple's.

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Apple vs Polestar FAQ

What are the brand colors of Apple and Polestar?

Apple uses #0071E3 as primary, #1D1D1F as secondary and #2997FF as accent, with #1D1D1F text on #F5F5F7. Polestar uses #101010 as primary, #53565A as secondary and #8A8D91 as accent, with #101010 text on #FFFFFF. Click any swatch on this page to copy its hex code.

Which fonts do Apple and Polestar use?

Apple sets headings in SF Pro Display (free stand-in Inter) and body text in SF Pro Text (free stand-in Inter). Polestar sets headings in Polestar Unica77 (free stand-in Inter). Proprietary faces are previewed with the named free Google Fonts stand-in.

Does Apple or Polestar use rounder corners?

Apple uses pill-shaped controls and 18px cards (pill geometry). Polestar uses 0px controls and 0px cards (sharp geometry). Control radius: apple uses pill controls.

Which brand palette passes more WCAG contrast checks?

Apple passes 7 of 9 key pairings at WCAG 2.1 AA (78%) and 4 at AAA. Polestar passes 5 of 6 at AA (83%) and 5 at AAA. The pairings cover body text, links, buttons and dark mode.

How do Apple and Polestar compare on technical SEO?

Apple's homepage scores 81/100, with 10 of 14 checks passing. Polestar's homepage scores 98/100, with 13 of 14 checks passing. Scores come from SuiteAnvil's 14 weighted technical checks (title, description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and more) and are never estimated.

How can I compare my own website with Polestar?

Enter your URL in the benchmark form on this page. SuiteAnvil scans your homepage, CSS and sitemap, then opens the same side-by-side view of your site against Polestar, or against Apple.

Dated snapshots of each company's public website styling for educational and interoperability purposes. Brands evolve; values may change. Names and logos are trademarks of their owners, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Apple or Polestar.

SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice