HubSpot leads with #FF4800 (vermilion) set in HubSpot Serif; Intercom with #111111 (black) set in Saans. Controls are 8px versus 4px, and 8 of 9 versus 7 of 8 key color pairings pass WCAG 2.1 AA.
Body copy at reading size.
Body copy at reading size.
Measured values side by side. The last column is arithmetic on those values, not a judgment.
| Attribute | HubSpot | Intercom | Difference |
|---|---|---|---|
| Primary color | #FF4800 · Vermilion | #111111 · Black | Different hue, OKLab ΔE 53.6 |
| Text color | #1F1F1F | #111111 | OKLab ΔE 6.2 |
| Canvas | #FCFCFA · Neutral white | #FAF9F6 · Warm paper | Different surface tone |
| Mode | Light | Light | Same |
| Heading font | HubSpot Serif (free stand-in Source Serif 4) | Saans (free stand-in Inter) | Different families |
| Body font | HubSpot Sans (free stand-in Lexend) | Saans (free stand-in Inter) | Different families |
| Control radius | 8px | 4px | HubSpot rounder by 4px |
| Card radius | 16px | 16px | Identical |
| Radius style | Rounded | Technical | Different |
| WCAG 2.1 AA | 8 of 9 (89%) | 7 of 8 (88%) | HubSpot higher by 1 pts |
| WCAG 2.1 AAA | 4 of 9 (44%) | 6 of 8 (75%) | Intercom higher by 31 pts |
| Button label contrast | 5.55:1 | 18.88:1 | Intercom higher by 13.33 |
| Technical SEO | 100/100 | 95/100 | HubSpot higher by 5 |
| SEO checks passing | 14 of 14 | 13 of 14 | HubSpot passes 1 more |
| XML sitemap | 3,003 URLs | 159 URLs | Both found |
| Structured data | Organization, WebSite, WebPage | WebSite, Organization, WebPage | Both publish JSON-LD |
| Data from | 11 Nov 2026 | 11 Nov 2026 | Both reference snapshots |
| Pairing | HubSpot | Intercom |
|---|---|---|
| Body text on surface | Aa16.05:1AA | Aa17.94:1AA |
| Secondary text on surface | Aa6.03:1AA | Aa4.59:1AA |
| Primary as link/text on surface | Aa3.31:1Large | same colors as another pairing |
| Button label on primary | Aa5.55:1AA | Aa18.88:1AA |
| Accent on surface | Aa5.19:1AA | Aa3.03:1Large |
| White on secondary | Aa16.48:1AA | Aa11.09:1AA |
| Body text on white | Aa16.48:1AA | Aa18.88:1AA |
| Dark mode: text on canvas | Aa17.77:1AA | Aa18.17:1AA |
| Dark mode: primary on canvas | Aa5.69:1AA | same colors as another pairing |
| Secondary on surface | same colors as another pairing | Aa10.54:1AA |
Homepage checks from each dated scan. Sites that refuse automated requests show no score rather than an estimate.
HubSpot uses #FF4800 as primary, #1F1F1F as secondary and #2F7579 as accent, with #1F1F1F text on #FCFCFA. Intercom uses #111111 as primary, #0007CB as secondary and #FF5600 as accent, with #111111 text on #FAF9F6. Click any swatch on this page to copy its hex code.
HubSpot sets headings in HubSpot Serif (free stand-in Source Serif 4) and body text in HubSpot Sans (free stand-in Lexend). Intercom sets headings in Saans (free stand-in Inter). Proprietary faces are previewed with the named free Google Fonts stand-in.
HubSpot uses 8px controls and 16px cards (rounded geometry). Intercom uses 4px controls and 16px cards (technical geometry). Control radius: hubspot rounder by 4px.
HubSpot passes 8 of 9 key pairings at WCAG 2.1 AA (89%) and 4 at AAA. Intercom passes 7 of 8 at AA (88%) and 6 at AAA. The pairings cover body text, links, buttons and dark mode.
HubSpot's homepage scores 100/100, with 14 of 14 checks passing. Intercom's homepage scores 95/100, with 13 of 14 checks passing. Scores come from SuiteAnvil's 14 weighted technical checks (title, description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and more) and are never estimated.
Enter your URL in the benchmark form on this page. SuiteAnvil scans your homepage, CSS and sitemap, then opens the same side-by-side view of your site against Intercom, or against HubSpot.
Dated snapshots of each company's public website styling for educational and interoperability purposes. Brands evolve; values may change. Names and logos are trademarks of their owners, shown for identification only; SuiteAnvil is not affiliated with or endorsed by HubSpot or Intercom.
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