HubSpot brand system audit
HubSpot runs a rounded geometry on a neutral white canvas, set in HubSpot Serif. 8 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 89
- SEO readiness
- 100
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- HubSpot Serif
- previewed with Source Serif 4
- Body
- HubSpot Sans
- previewed with Lexend
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 16px
- Surface
- Neutral white · #FCFCFA / #FFFFFF / #CFCCCB
04WCAG 2.1 contrast
8/9 AA · 4/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #1F1F1F / #FCFCFA | 16.05:1 | Pass | Pass |
| AaSecondary text on surface | #616161 / #FCFCFA | 6.03:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FF4800 / #FCFCFA | 3.31:1 | Large only | Fail |
| AaButton label on primary | #111113 / #FF4800 | 5.55:1 | Pass | Fail |
| AaAccent on surface | #2F7579 / #FCFCFA | 5.19:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #1F1F1F | 16.48:1 | Pass | Pass |
| AaBody text on white | #1F1F1F / #FFFFFF | 16.48:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #130C0C | 17.77:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FF4800 / #130C0C | 5.69:1 | Pass | Fail |
05SEO readiness
14 of 14 checks pass- passTitle tag55 chars: “HubSpot | Software & Tools for your Business - Homepage”
- passMeta description129 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.hubspot.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, WebPage, Product
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap3003 URLs · https://www.hubspot.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 95 images
hubspot.com brand audit FAQ
What are HubSpot's brand colors?
HubSpot uses #FF4800 as its primary color, #1F1F1F as secondary and #2F7579 as accent, on a #FCFCFA surface with #1F1F1F text (snapshot from 11 Nov 2026).
Which fonts does hubspot.com use?
Headings are set in HubSpot Serif (free stand-in: Source Serif 4) and body text in HubSpot Sans (free stand-in: Lexend). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does hubspot.com pass WCAG contrast checks?
8 of 9 key color pairings pass WCAG 2.1 AA and 4 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is hubspot.com's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this HubSpot audit made?
SuiteAnvil StyleExtract read the public homepage of hubspot.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the HubSpot press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/hubspot.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/hubspot.com"><img src="https://suiteanvil.com/api/badge/hubspot.com.svg" alt="Brand and WCAG score for hubspot.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/hubspot.com)Snapshot of hubspot.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. HubSpot and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by HubSpot.
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