Intercom brand system audit
Intercom runs a technical geometry on a warm paper canvas, set in Saans. 7 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 95/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- 95
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Saans
- previewed with Inter
- Body
- Saans
- previewed with Inter
- Mono / data
- Saans Mono
- previewed with DM Mono
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 16px
- Surface
- Warm paper · #FAF9F6 / #FFFFFF / #DEDBD6
04WCAG 2.1 contrast
7/8 AA · 6/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #111111 / #FAF9F6 | 17.94:1 | Pass | Pass |
| AaSecondary text on surface | #6A7282 / #FAF9F6 | 4.59:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #111111 | 18.88:1 | Pass | Pass |
| AaAccent on surface | #FF5600 / #FAF9F6 | 3.03:1 | Large only | Fail |
| AaSecondary on surface | #0007CB / #FAF9F6 | 10.54:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #0007CB | 11.09:1 | Pass | Pass |
| AaBody text on white | #111111 / #FFFFFF | 18.88:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass | Pass |
05SEO readiness
13 of 14 checks pass- passTitle tag62 chars: “Intercom | A complete system for human and AI customer service”
- warnMeta description192 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.intercom.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)WebSite, Organization, WebPage, Product, SoftwareApplication
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap159 URLs · https://www.intercom.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 58 images
intercom.com brand audit FAQ
What are Intercom's brand colors?
Intercom uses #111111 as its primary color, #0007CB as secondary and #FF5600 as accent, on a #FAF9F6 surface with #111111 text (snapshot from 11 Nov 2026).
Which fonts does intercom.com use?
Headings and body text are set in Saans (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does intercom.com pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 6 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is intercom.com's technical SEO score?
The homepage scores 95/100 across 14 technical SEO checks, with 13 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Intercom audit made?
SuiteAnvil StyleExtract read the public homepage of intercom.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Intercom press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/intercom.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/intercom.com"><img src="https://suiteanvil.com/api/badge/intercom.com.svg" alt="Brand and WCAG score for intercom.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/intercom.com)Snapshot of intercom.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Intercom and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Intercom.
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