Polestar brand system audit
Polestar runs a sharp geometry on a neutral white canvas, set in Polestar Unica77. 5 of 6 contrast pairings pass WCAG 2.1 AA and the homepage scores 98/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 83
- SEO readiness
- 98
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Polestar Unica77
- previewed with Inter
- Body
- Polestar Unica77
- previewed with Inter
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Sharp · 0-2 px
- Controls
- 0px
- Cards
- 0px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #D6D6D6
04WCAG 2.1 contrast
5/6 AA · 5/6 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #101010 / #FFFFFF | 19.03:1 | Pass | Pass |
| AaSecondary text on surface | #53565A / #FFFFFF | 7.38:1 | Pass | Pass |
| AaButton label on primary | #FFFFFF / #101010 | 19.03:1 | Pass | Pass |
| AaAccent on surface | #8A8D91 / #FFFFFF | 3.33:1 | Large only | Fail |
| AaWhite on secondary | #FFFFFF / #53565A | 7.38:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass | Pass |
05SEO readiness
13 of 14 checks pass- passTitle tag46 chars: “Polestar – Elektrische Fahrzeuge | Polestar CH”
- passMeta description95 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.polestar.com/de-ch/
- passHTML lang attributelang="de"
- passMobile viewportwidth=device-width,initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- passStructured data (JSON-LD)VideoObject
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap12192 URLs · https://www.polestar.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 37 images
polestar.com brand audit FAQ
What are Polestar's brand colors?
Polestar uses #101010 as its primary color, #53565A as secondary and #8A8D91 as accent, on a #FFFFFF surface with #101010 text (snapshot from 10 Nov 2026).
Which fonts does polestar.com use?
Headings and body text are set in Polestar Unica77 (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does polestar.com pass WCAG contrast checks?
5 of 6 key color pairings pass WCAG 2.1 AA and 5 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is polestar.com's technical SEO score?
The homepage scores 98/100 across 14 technical SEO checks, with 13 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Polestar audit made?
SuiteAnvil StyleExtract read the public homepage of polestar.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Polestar press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/polestar.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/polestar.com"><img src="https://suiteanvil.com/api/badge/polestar.com.svg" alt="Brand and WCAG score for polestar.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/polestar.com)Snapshot of polestar.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Polestar and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Polestar.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice