Polestar brand kit
Polestar's public website pairs #101010 with #8A8D91 accents on a neutral white canvas, sets headings in Polestar Unica77 and uses a sharp UI geometry. 5 of 6 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of polestar.com. Not affiliated with or endorsed by Polestar; Polestar and its trademarks belong to their owner. Own polestar.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Polestar's mark color #101010. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #101010 | rgb(16, 16, 16) | #FFFFFF · 19.03:1 |
| Secondary | #53565A | rgb(83, 86, 90) | #FFFFFF · 7.38:1 |
| Accent | #8A8D91 | rgb(138, 141, 145) | #111113 · 5.66:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #101010 | rgb(16, 16, 16) | #FFFFFF · 19.03:1 |
02Typography
Polestar
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Polestar Unica77 at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#101010 #53565A #8A8D91
- Headings
- Polestar Unica77
- Not freely licensed here: previewed with Inter
- Body
- Polestar Unica77
- Not freely licensed here: previewed with Inter
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Sharp · 0-2 px
- Buttons and inputs
- 0px
- Cards and panels
- 0px
- CSS radius scale
- 0px / 0px / 0px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #D6D6D6
- Dark mode canvas · text
- #0A0A0C · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on polestar.com on 10 Nov 2026. They are practical defaults, not Polestar's official brand guidelines. Where Polestar publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Polestar Unica77 instead.
Color pairings that pass WCAG
- AaBody text on surface19.03:1AAA
- AaSecondary text on surface7.38:1AAA
- AaButton label on primary19.03:1AAA
- AaWhite on secondary7.38:1AAA
- AaDark mode: text on canvas18.17:1AAA
Large text or decoration only: #8A8D91 on #FFFFFF (3.33:1, use #74777A for body text).
Do not recolor
- Use the logo in #101010, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #101010 logo on #53565A: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Polestar press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/polestar.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/polestar.com"><img src="https://suiteanvil.com/api/badge/polestar.com.svg" alt="Brand and WCAG score for polestar.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/polestar.com)Is this your company? Claim this kit
Verify that you control polestar.com to turn this into the official Polestar press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Polestar brand kit FAQ
Is this the official Polestar press kit?
No. SuiteAnvil compiled this kit from the public website of polestar.com on 10 Nov 2026. It is not affiliated with or endorsed by Polestar, and Polestar's trademarks belong to their owner. Whoever controls polestar.com can claim and verify it.
How can I download the Polestar logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Polestar's trademark rules before publishing it.
What are Polestar's brand colors?
Primary #101010, secondary #53565A and accent #8A8D91, on a #FFFFFF surface with #101010 text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Polestar use?
Headings and body text use Polestar Unica77 (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Polestar color pairings pass WCAG?
5 of 6 key pairings pass WCAG 2.1 AA (4.5:1), for example #101010 on #FFFFFF at 19.03:1 and #53565A on #FFFFFF at 7.38:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from polestar.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of polestar.com.
Compiled by SuiteAnvil from the public website of polestar.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Polestar. Polestar and its marks belong to their owner.
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More on the Polestar brand
- Brand vault
- All reference brands