Basecamp brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Basecamp’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Nunito Sans
- Body
- Nunito Sans
- Monospace
- SF Mono
- Free stand-in
- Nunito Sans / JetBrains Mono
Nunito Sans is open source (SIL OFL) and available on Google Fonts.
Geometry & surface
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 12px
- Scale
- 4px · 8px · 12px
Design language
- Plain-spoken, essay-like pages with hand-drawn illustration instead of product chrome.
- Yellow highlighter marks emphasize key phrases inside long headlines.
- Dark navy type and generous line-height make it read like a manifesto, not a landing page.
Live UI preview
Basecamp’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
Plan, track and release work with your team in one place. Start free and upgrade when you grow.
Your team can sign in now. Invite links expire in 7 days.
Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Basecamp profile.
Technical SEO snapshot
basecamp.com · scanned 10 Nov 2026- warnTitle tag8 chars: “Basecamp”
- warnMeta description183 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://basecamp.com/
- passHTML lang attributelang="en"
- passMobile viewportinitial-scale=1, width=device-width
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)WebPage, WebSite, ItemList
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow"
- passXML sitemap384 URLs · https://basecamp.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 37 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #1D2D35 / #FFFFFF | 14.20:1 | Pass |
| Secondary text on surface | #5D6C73 / #FFFFFF | 5.44:1 | Pass |
| Button label on primary | #FFFFFF / #1D2D35 | 14.20:1 | Pass |
| Accent on surface | #2D69D1 / #FFFFFF | 5.18:1 | Pass |
| Secondary on surface | #F9D86E / #FFFFFF | 1.39:1 | Fail |
| White on secondary | #FFFFFF / #F9D86E | 1.39:1 | Fail |
| Dark mode: text on canvas | #F5F5F7 / #0B0B0D | 18.06:1 | Pass |
| Dark mode: primary on canvas | #538197 / #0B0B0D | 4.64:1 | Pass |
Use the Basecamp system in SuiteAnvil
Each tool opens with Basecamp preloaded as the active BrandProfile.
Basecamp tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Basecamp design tokens, extracted from https://basecamp.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #1D2D35;
--color-brand-foreground: #FFFFFF;
--color-secondary: #F9D86E;
--color-accent: #2D69D1;
--color-surface: #FFFFFF;
--color-ink: #1D2D35;
--color-ink-muted: #5D6C73;
--color-line: #E2E5E7;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #E2E5E7;
/* Primary tonal scale */
--color-brand-50: #F4F5F5;
--color-brand-100: #E4E6E7;
--color-brand-200: #C7CBCD;
--color-brand-300: #99A1A4;
--color-brand-400: #616C72;
--color-brand-500: #1D2D35;
--color-brand-600: #1A282F;
--color-brand-700: #172228;
--color-brand-800: #141C21;
--color-brand-900: #11161A;
--color-brand-950: #0E1215;
/* Typography: brand family first, free stand-in second */
--font-heading: "Nunito Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Nunito Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Pill · 16 px+) */
--radius-sm: 4px;
--radius-md: 8px;
--radius-lg: 12px;
--radius-button: 9999px;
--radius-control: 9999px;
--radius-card: 12px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #538197;
--color-brand-foreground: #111113;
--color-accent: #2D69D1;
--color-surface: #0B0B0D;
--color-canvas: #0B0B0D;
--color-card: #121317;
--color-hairline: #232325;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #232325;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Basecamp’s primary brand color?
Basecamp’s primary color is #1D2D35 (rgb(29, 45, 53)), used for primary actions and emphasis. Text is set in #1D2D35 on a #FFFFFF surface.
What font does Basecamp use?
Basecamp uses Nunito Sans for headings, with SF Mono for code. Nunito Sans is open source (SIL OFL) and available on Google Fonts.
What is a free alternative to Basecamp’s font?
Nunito Sans is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Basecamp use?
Basecamp reads as pill · 16 px+: controls use fully rounded pill shapes, cards about 12px, on a neutral white canvas (#FFFFFF).
Do Basecamp’s brand colors meet WCAG contrast?
6 of 8 key pairings pass WCAG 2.1 AA. Secondary on surface is 1.39:1; White on secondary is 1.39:1
Reference snapshot of Basecamp’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Basecamp and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Basecamp.
Compare your website with Basecamp
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Basecamp's, side by side.