Basecamp brand system audit
Basecamp runs a pill geometry on a neutral white canvas, set in Nunito Sans. 6 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 90/100 for technical SEO.
3 dimensions
- Brand consistency
- 95
- WCAG 2.1 contrast
- 75
- SEO readiness
- 90
01Brand palette
consistency 95/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Nunito Sans
- Google Fonts
- Body
- Nunito Sans
- Google Fonts
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 12px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E2E5E7
04WCAG 2.1 contrast
6/8 AA · 3/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #1D2D35 / #FFFFFF | 14.20:1 | Pass | Pass |
| AaSecondary text on surface | #5D6C73 / #FFFFFF | 5.44:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #1D2D35 | 14.20:1 | Pass | Pass |
| AaAccent on surface | #2D69D1 / #FFFFFF | 5.18:1 | Pass | Fail |
| AaSecondary on surface | #F9D86E / #FFFFFF | 1.39:1 | Fail | Fail |
| AaWhite on secondary | #FFFFFF / #F9D86E | 1.39:1 | Fail | Fail |
| AaDark mode: text on canvas | #F5F5F7 / #0B0B0D | 18.06:1 | Pass | Pass |
| AaDark mode: primary on canvas | #538197 / #0B0B0D | 4.64:1 | Pass | Fail |
05SEO readiness
12 of 14 checks pass- warnTitle tag8 chars: “Basecamp”
- warnMeta description183 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://basecamp.com/
- passHTML lang attributelang="en"
- passMobile viewportinitial-scale=1, width=device-width
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)WebPage, WebSite, ItemList
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow"
- passXML sitemap317 URLs · https://basecamp.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 148 images
basecamp.com brand audit FAQ
What are Basecamp's brand colors?
Basecamp uses #1D2D35 as its primary color, #F9D86E as secondary and #2D69D1 as accent, on a #FFFFFF surface with #1D2D35 text (snapshot from 10 Nov 2026).
Which fonts does basecamp.com use?
Headings and body text are set in Nunito Sans. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does basecamp.com pass WCAG contrast checks?
6 of 8 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is basecamp.com's technical SEO score?
The homepage scores 90/100 across 14 technical SEO checks, with 12 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Basecamp audit made?
SuiteAnvil StyleExtract read the public homepage of basecamp.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Basecamp press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/basecamp.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/basecamp.com"><img src="https://suiteanvil.com/api/badge/basecamp.com.svg" alt="Brand and WCAG score for basecamp.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/basecamp.com)Snapshot of basecamp.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Basecamp and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Basecamp.
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