Basecamp brand kit
Basecamp's public website pairs #1D2D35 with #2D69D1 accents on a neutral white canvas, sets headings in Nunito Sans and uses a pill UI geometry. 6 of 8 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of basecamp.com. Not affiliated with or endorsed by Basecamp; Basecamp and its trademarks belong to their owner. Own basecamp.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Basecamp's mark color #1D2D35. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #1D2D35 | rgb(29, 45, 53) | #FFFFFF · 14.20:1 |
| Secondary | #F9D86E | rgb(249, 216, 110) | #111113 · 13.54:1 |
| Accent | #2D69D1 | rgb(45, 105, 209) | #FFFFFF · 5.18:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #1D2D35 | rgb(29, 45, 53) | #FFFFFF · 14.20:1 |
02Typography
Basecamp
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Nunito Sans at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#1D2D35 #F9D86E #2D69D1
- Headings
- Nunito Sans
- Google Fonts family, shown as is
- Body
- Nunito Sans
- Google Fonts family, shown as is
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 12px
- CSS radius scale
- 4px / 8px / 12px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #E2E5E7
- Dark mode canvas · text
- #0B0B0D · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on basecamp.com on 10 Nov 2026. They are practical defaults, not Basecamp's official brand guidelines. Where Basecamp publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Nunito Sans instead.
Color pairings that pass WCAG
- AaBody text on surface14.20:1AAA
- AaSecondary text on surface5.44:1AA
- AaButton label on primary14.20:1AAA
- AaAccent on surface5.18:1AA
- AaDark mode: text on canvas18.06:1AAA
- AaDark mode: primary on canvas4.64:1AA
Large text or decoration only: #F9D86E on #FFFFFF (1.39:1, use #8F7400 for body text); #FFFFFF on #F9D86E (1.39:1, use #606060 for body text).
Do not recolor
- Use the logo in #1D2D35, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #1D2D35 logo on #2D69D1: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Basecamp press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/basecamp.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/basecamp.com"><img src="https://suiteanvil.com/api/badge/basecamp.com.svg" alt="Brand and WCAG score for basecamp.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/basecamp.com)Is this your company? Claim this kit
Verify that you control basecamp.com to turn this into the official Basecamp press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Basecamp brand kit FAQ
Is this the official Basecamp press kit?
No. SuiteAnvil compiled this kit from the public website of basecamp.com on 10 Nov 2026. It is not affiliated with or endorsed by Basecamp, and Basecamp's trademarks belong to their owner. Whoever controls basecamp.com can claim and verify it.
How can I download the Basecamp logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Basecamp's trademark rules before publishing it.
What are Basecamp's brand colors?
Primary #1D2D35, secondary #F9D86E and accent #2D69D1, on a #FFFFFF surface with #1D2D35 text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Basecamp use?
Headings and body text use Nunito Sans. Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Basecamp color pairings pass WCAG?
6 of 8 key pairings pass WCAG 2.1 AA (4.5:1), for example #1D2D35 on #FFFFFF at 14.20:1 and #5D6C73 on #FFFFFF at 5.44:1. 2 pairings should be kept for large text or decoration only.
How do I link to this press kit from basecamp.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of basecamp.com.
Compiled by SuiteAnvil from the public website of basecamp.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Basecamp. Basecamp and its marks belong to their owner.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
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More on the Basecamp brand
- Brand vault
- All reference brands