Asana brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Asana’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- TWK Lausanne
- Body
- TWK Lausanne
- Monospace
- SF Mono
- Free stand-in
- Inter / JetBrains Mono
TWK Lausanne is a commercial grotesk by Weltkern. Asana's brand guidelines name Inter as the official fallback.
Geometry & surface
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 16px
- Scale
- 2px · 6px · 16px
Design language
- The FY27 guidelines update the coral to #FF584A (from #F06A6A) and pair it with fuchsia (#FD3FFD) in gradients for headlines only.
- On the website, black pill buttons and black, white and gray layouts let the coral symbol carry the color.
- Light-weight (300) TWK Lausanne display headlines at very large sizes with tight negative tracking.
Live UI preview
Asana’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Asana profile.
Technical SEO snapshot
asana.com · scanned 11 Nov 2026- passTitle tag55 chars: “Work & Project Management for Human-Agent Teams • Asana”
- passMeta description106 chars
- warnSingle H1 heading2 H1 element(s)
- passCanonical URLhttps://asana.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1.0
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, BreadcrumbList
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap3911 URLs · https://asana.com/sitemap-index.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 180 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #0B0505 / #FFFFFF | 20.23:1 | Pass |
| Secondary text on surface | #646F79 / #FFFFFF | 5.13:1 | Pass |
| Primary as link/text on surface | #FF584A / #FFFFFF | 3.11:1 | Large text only |
| Button label on primary | #111113 / #FF584A | 6.06:1 | Pass |
| Accent on surface | #FD3FFD / #FFFFFF | 2.87:1 | Fail |
| White on secondary | #FFFFFF / #0B0505 | 20.23:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #130D0E | 17.67:1 | Pass |
| Dark mode: primary on canvas | #FF584A / #130D0E | 6.18:1 | Pass |
Use the Asana system in SuiteAnvil
Each tool opens with Asana preloaded as the active BrandProfile.
Asana tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Asana design tokens, extracted from https://asana.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #FF584A;
--color-brand-foreground: #111113;
--color-secondary: #0B0505;
--color-accent: #FD3FFD;
--color-surface: #FFFFFF;
--color-ink: #0B0505;
--color-ink-muted: #646F79;
--color-line: #E7E7E7;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #E7E7E7;
/* Primary tonal scale */
--color-brand-50: #FFF7F6;
--color-brand-100: #FFEBE9;
--color-brand-200: #FFD5D2;
--color-brand-300: #FFB4AE;
--color-brand-400: #FF8A80;
--color-brand-500: #FF584A;
--color-brand-600: #DA4C41;
--color-brand-700: #B13F36;
--color-brand-800: #85312B;
--color-brand-900: #602522;
--color-brand-950: #401B1A;
/* Typography: brand family first, free stand-in second */
--font-heading: "TWK Lausanne", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "TWK Lausanne", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Pill · 16 px+) */
--radius-sm: 2px;
--radius-md: 6px;
--radius-lg: 16px;
--radius-button: 9999px;
--radius-control: 9999px;
--radius-card: 16px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #FF584A;
--color-brand-foreground: #111113;
--color-accent: #FD3FFD;
--color-surface: #130D0E;
--color-canvas: #130D0E;
--color-card: #1D1518;
--color-hairline: #2B2526;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #2B2526;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Asana’s primary brand color?
Asana’s primary color is #FF584A (rgb(255, 88, 74)), used for primary actions and emphasis. Text is set in #0B0505 on a #FFFFFF surface.
What font does Asana use?
Asana uses TWK Lausanne for headings, with SF Mono for code. TWK Lausanne is a commercial grotesk by Weltkern. Asana's brand guidelines name Inter as the official fallback.
What is a free alternative to Asana’s font?
Inter is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Asana use?
Asana reads as pill · 16 px+: controls use fully rounded pill shapes, cards about 16px, on a neutral white canvas (#FFFFFF).
Do Asana’s brand colors meet WCAG contrast?
6 of 8 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 3.11:1; Accent on surface is 2.87:1
More in AI & Productivity
Reference snapshot of Asana’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Asana and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Asana.
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