Asana brand system audit
Asana runs a pill geometry on a neutral white canvas, set in TWK Lausanne. 6 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 96/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 75
- SEO readiness
- 96
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- TWK Lausanne
- previewed with Inter
- Body
- TWK Lausanne
- previewed with Inter
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 16px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E7E7E7
04WCAG 2.1 contrast
6/8 AA · 3/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #0B0505 / #FFFFFF | 20.23:1 | Pass | Pass |
| AaSecondary text on surface | #646F79 / #FFFFFF | 5.13:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FF584A / #FFFFFF | 3.11:1 | Large only | Fail |
| AaButton label on primary | #111113 / #FF584A | 6.06:1 | Pass | Fail |
| AaAccent on surface | #FD3FFD / #FFFFFF | 2.87:1 | Fail | Fail |
| AaWhite on secondary | #FFFFFF / #0B0505 | 20.23:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #130D0E | 17.67:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FF584A / #130D0E | 6.18:1 | Pass | Fail |
05SEO readiness
13 of 14 checks pass- passTitle tag55 chars: “Work & Project Management for Human-Agent Teams • Asana”
- passMeta description106 chars
- warnSingle H1 heading2 H1 element(s)
- passCanonical URLhttps://asana.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1.0
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, BreadcrumbList
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap3911 URLs · https://asana.com/sitemap-index.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 180 images
asana.com brand audit FAQ
What are Asana's brand colors?
Asana uses #FF584A as its primary color, #0B0505 as secondary and #FD3FFD as accent, on a #FFFFFF surface with #0B0505 text (snapshot from 11 Nov 2026).
Which fonts does asana.com use?
Headings and body text are set in TWK Lausanne (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does asana.com pass WCAG contrast checks?
6 of 8 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is asana.com's technical SEO score?
The homepage scores 96/100 across 14 technical SEO checks, with 13 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Asana audit made?
SuiteAnvil StyleExtract read the public homepage of asana.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Asana press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/asana.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/asana.com"><img src="https://suiteanvil.com/api/badge/asana.com.svg" alt="Brand and WCAG score for asana.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/asana.com)Snapshot of asana.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Asana and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Asana.
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