Asana brand kit
Asana's public website pairs #FF584A with #FD3FFD accents on a neutral white canvas, sets headings in TWK Lausanne and uses a pill UI geometry. 6 of 8 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of asana.com. Not affiliated with or endorsed by Asana; Asana and its trademarks belong to their owner. Own asana.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Asana's mark color #FF584A. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #FF584A | rgb(255, 88, 74) | #111113 · 6.06:1 |
| Secondary | #0B0505 | rgb(11, 5, 5) | #FFFFFF · 20.23:1 |
| Accent | #FD3FFD | rgb(253, 63, 253) | #111113 · 6.56:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #0B0505 | rgb(11, 5, 5) | #FFFFFF · 20.23:1 |
02Typography
Asana
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in TWK Lausanne at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#FF584A #0B0505 #FD3FFD
- Headings
- TWK Lausanne
- Not freely licensed here: previewed with Inter
- Body
- TWK Lausanne
- Not freely licensed here: previewed with Inter
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 16px
- CSS radius scale
- 2px / 6px / 16px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #E7E7E7
- Dark mode canvas · text
- #130D0E · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on asana.com on 11 Nov 2026. They are practical defaults, not Asana's official brand guidelines. Where Asana publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in TWK Lausanne instead.
Color pairings that pass WCAG
- AaBody text on surface20.23:1AAA
- AaSecondary text on surface5.13:1AA
- AaButton label on primary6.06:1AA
- AaWhite on secondary20.23:1AAA
- AaDark mode: text on canvas17.67:1AAA
- AaDark mode: primary on canvas6.18:1AA
Large text or decoration only: #FF584A on #FFFFFF (3.11:1, use #DD362D for body text); #FD3FFD on #FFFFFF (2.87:1, use #D100D3 for body text).
Do not recolor
- Use the logo in #FF584A, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #FF584A logo on #FD3FFD: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Asana press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/asana.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/asana.com"><img src="https://suiteanvil.com/api/badge/asana.com.svg" alt="Brand and WCAG score for asana.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/asana.com)Is this your company? Claim this kit
Verify that you control asana.com to turn this into the official Asana press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Asana brand kit FAQ
Is this the official Asana press kit?
No. SuiteAnvil compiled this kit from the public website of asana.com on 11 Nov 2026. It is not affiliated with or endorsed by Asana, and Asana's trademarks belong to their owner. Whoever controls asana.com can claim and verify it.
How can I download the Asana logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Asana's trademark rules before publishing it.
What are Asana's brand colors?
Primary #FF584A, secondary #0B0505 and accent #FD3FFD, on a #FFFFFF surface with #0B0505 text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.
What font does Asana use?
Headings and body text use TWK Lausanne (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Asana color pairings pass WCAG?
6 of 8 key pairings pass WCAG 2.1 AA (4.5:1), for example #0B0505 on #FFFFFF at 20.23:1 and #646F79 on #FFFFFF at 5.13:1. 2 pairings should be kept for large text or decoration only.
How do I link to this press kit from asana.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of asana.com.
Compiled by SuiteAnvil from the public website of asana.com (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Asana. Asana and its marks belong to their owner.
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More on the Asana brand
- Brand vault
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