OpenAI brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind OpenAI’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- OpenAI Sans
- Body
- OpenAI Sans
- Monospace
- OpenAI Mono
- Free stand-in
- Inter / JetBrains Mono
OpenAI Sans is a proprietary typeface. Inter is a neutral open-source substitute.
Geometry & surface
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 24px
- Scale
- 6px · 12px · 24px
Design language
- Editorial black-and-white layout where large-format imagery provides the color.
- Pill buttons and generous whitespace make it read like a research publication.
- The legacy green (#10A37F) appears mainly in product contexts rather than on the marketing site.
Live UI preview
OpenAI’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
Plan, track and release work with your team in one place. Start free and upgrade when you grow.
Your team can sign in now. Invite links expire in 7 days.
Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the OpenAI profile.
Technical SEO snapshot
openai.com · scanned 10 Nov 2026openai.com refuses automated requests (HTTP 403), so no SEO metrics are published for it. The tokens on this page are a reference snapshot.
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #0D0D0D / #FFFFFF | 19.44:1 | Pass |
| Secondary text on surface | #5D5D5D / #FFFFFF | 6.58:1 | Pass |
| Primary as link/text on surface | #000000 / #FFFFFF | 21.00:1 | Pass |
| Button label on primary | #FFFFFF / #000000 | 21.00:1 | Pass |
| Accent on surface | #10A37F / #FFFFFF | 3.20:1 | Large text only |
| White on secondary | #FFFFFF / #0D0D0D | 19.44:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass |
Use the OpenAI system in SuiteAnvil
Each tool opens with OpenAI preloaded as the active BrandProfile.
OpenAI tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* OpenAI design tokens, extracted from https://openai.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #000000;
--color-brand-foreground: #FFFFFF;
--color-secondary: #0D0D0D;
--color-accent: #10A37F;
--color-surface: #FFFFFF;
--color-ink: #0D0D0D;
--color-ink-muted: #5D5D5D;
--color-line: #E5E5E5;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #E5E5E5;
/* Primary tonal scale */
--color-brand-50: #F2F2F2;
--color-brand-100: #E0E0E0;
--color-brand-200: #BFBFBF;
--color-brand-300: #8C8C8C;
--color-brand-400: #4D4D4D;
--color-brand-500: #000000;
--color-brand-600: #020202;
--color-brand-700: #030304;
--color-brand-800: #050506;
--color-brand-900: #070708;
--color-brand-950: #080809;
/* Typography: brand family first, free stand-in second */
--font-heading: "OpenAI Sans", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "OpenAI Sans", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "OpenAI Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Pill · 16 px+) */
--radius-sm: 6px;
--radius-md: 12px;
--radius-lg: 24px;
--radius-button: 9999px;
--radius-control: 9999px;
--radius-card: 24px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #F5F5F7;
--color-brand-foreground: #111113;
--color-accent: #10A37F;
--color-surface: #0A0A0C;
--color-canvas: #0A0A0C;
--color-card: #111115;
--color-hairline: #232324;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #232324;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is OpenAI’s primary brand color?
OpenAI’s primary color is #000000 (rgb(0, 0, 0)), used for primary actions and emphasis. Text is set in #0D0D0D on a #FFFFFF surface.
What font does OpenAI use?
OpenAI uses OpenAI Sans for headings, with OpenAI Mono for code. OpenAI Sans is a proprietary typeface. Inter is a neutral open-source substitute.
What is a free alternative to OpenAI’s font?
Inter is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does OpenAI use?
OpenAI reads as pill · 16 px+: controls use fully rounded pill shapes, cards about 24px, on a neutral white canvas (#FFFFFF).
Do OpenAI’s brand colors meet WCAG contrast?
6 of 7 key pairings pass WCAG 2.1 AA. Accent on surface is 3.2:1
More in AI & Productivity
Reference snapshot of OpenAI’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. OpenAI and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by OpenAI.
Compare your website with OpenAI
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to OpenAI's, side by side.
Work with the OpenAI brand system
- Comparisons
- OpenAI vs AnthropicOpenAI vs Perplexity