OpenAI brand system audit
OpenAI runs a pill geometry on a neutral white canvas, set in OpenAI Sans. 6 of 7 contrast pairings pass WCAG 2.1 AA.
2 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 86
- SEO readiness
- n/a
openai.com refuses automated requests (HTTP 403). Tokens are a curated reference snapshot; no SEO metrics are estimated.
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- OpenAI Sans
- previewed with Inter
- Body
- OpenAI Sans
- previewed with Inter
- Mono / data
- OpenAI Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 24px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E5E5E5
04WCAG 2.1 contrast
6/7 AA · 5/7 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #0D0D0D / #FFFFFF | 19.44:1 | Pass | Pass |
| AaSecondary text on surface | #5D5D5D / #FFFFFF | 6.58:1 | Pass | Fail |
| AaPrimary as link/text on surface | #000000 / #FFFFFF | 21.00:1 | Pass | Pass |
| AaButton label on primary | #FFFFFF / #000000 | 21.00:1 | Pass | Pass |
| AaAccent on surface | #10A37F / #FFFFFF | 3.20:1 | Large only | Fail |
| AaWhite on secondary | #FFFFFF / #0D0D0D | 19.44:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass | Pass |
05SEO readiness
openai.com does not serve its pages to automated scanners, so no SEO metrics are published here. Nothing is estimated.
openai.com brand audit FAQ
What are OpenAI's brand colors?
OpenAI uses #000000 as its primary color, #0D0D0D as secondary and #10A37F as accent, on a #FFFFFF surface with #0D0D0D text (snapshot from 10 Nov 2026).
Which fonts does openai.com use?
Headings and body text are set in OpenAI Sans (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does openai.com pass WCAG contrast checks?
6 of 7 key color pairings pass WCAG 2.1 AA and 5 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
How was this OpenAI audit made?
SuiteAnvil StyleExtract read the public homepage of openai.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the OpenAI press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/openai.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/openai.com"><img src="https://suiteanvil.com/api/badge/openai.com.svg" alt="Brand and WCAG score for openai.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/openai.com)Snapshot of openai.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. OpenAI and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by OpenAI.
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