Loom brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Loom’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Circular
- Body
- Circular
- Monospace
- SF Mono
- Free stand-in
- DM Sans / JetBrains Mono
Circular is a commercial typeface by Lineto. DM Sans is a close open-source geometric substitute.
Geometry & surface
- Radius style
- Rounded · 8-14 px
- Controls
- 10px
- Cards
- 16px
- Scale
- 6px · 10px · 16px
Design language
- A single saturated purple drives the record button, links and highlights on an otherwise white page.
- Rounded 10 px controls and soft lilac tints keep the tool friendly for non-technical teams.
- Product screenshots with the circular camera bubble are the dominant visual motif.
Live UI preview
Loom’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
Plan, track and release work with your team in one place. Start free and upgrade when you grow.
Your team can sign in now. Invite links expire in 7 days.
Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Loom profile.
Technical SEO snapshot
www.loom.com · scanned 10 Nov 2026- passTitle tag42 chars: “Free screen recorder for Mac and PC | Loom”
- passMeta description150 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.loom.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Corporation
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow, max-image-preview:large"
- passXML sitemap371 URLs · https://www.loom.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 56 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #1B1B1F / #FFFFFF | 17.17:1 | Pass |
| Secondary text on surface | #646470 / #FFFFFF | 5.84:1 | Pass |
| Primary as link/text on surface | #625DF5 / #FFFFFF | 4.77:1 | Pass |
| Button label on primary | #FFFFFF / #625DF5 | 4.77:1 | Pass |
| Accent on surface | #A3A0F9 / #FFFFFF | 2.35:1 | Fail |
| White on secondary | #FFFFFF / #1B1B1F | 17.17:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0D0D14 | 17.78:1 | Pass |
| Dark mode: primary on canvas | #6F6AF6 / #0D0D14 | 4.67:1 | Pass |
Use the Loom system in SuiteAnvil
Each tool opens with Loom preloaded as the active BrandProfile.
Loom tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Loom design tokens, extracted from https://www.loom.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #625DF5;
--color-brand-foreground: #FFFFFF;
--color-secondary: #1B1B1F;
--color-accent: #A3A0F9;
--color-surface: #FFFFFF;
--color-ink: #1B1B1F;
--color-ink-muted: #646470;
--color-line: #E6E6EA;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #E6E6EA;
/* Primary tonal scale */
--color-brand-50: #F7F7FF;
--color-brand-100: #ECECFE;
--color-brand-200: #D8D7FD;
--color-brand-300: #B8B6FB;
--color-brand-400: #918EF8;
--color-brand-500: #625DF5;
--color-brand-600: #5551D2;
--color-brand-700: #4642AA;
--color-brand-800: #363481;
--color-brand-900: #29275E;
--color-brand-950: #1D1C3F;
/* Typography: brand family first, free stand-in second */
--font-heading: Circular, "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: Circular, "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Rounded · 8-14 px) */
--radius-sm: 6px;
--radius-md: 10px;
--radius-lg: 16px;
--radius-button: 10px;
--radius-control: 10px;
--radius-card: 16px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #6F6AF6;
--color-brand-foreground: #111113;
--color-accent: #A3A0F9;
--color-surface: #0D0D14;
--color-canvas: #0D0D14;
--color-card: #161520;
--color-hairline: #25252C;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #25252C;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Loom’s primary brand color?
Loom’s primary color is #625DF5 (rgb(98, 93, 245)), used for primary actions and emphasis. Text is set in #1B1B1F on a #FFFFFF surface.
What font does Loom use?
Loom uses Circular for headings, with SF Mono for code. Circular is a commercial typeface by Lineto. DM Sans is a close open-source geometric substitute.
What is a free alternative to Loom’s font?
DM Sans is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Loom use?
Loom reads as rounded · 8-14 px: controls use 10px, cards about 16px, on a neutral white canvas (#FFFFFF).
Do Loom’s brand colors meet WCAG contrast?
7 of 8 key pairings pass WCAG 2.1 AA. Accent on surface is 2.35:1
More in AI & Productivity
Reference snapshot of Loom’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Loom and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Loom.
Compare your website with Loom
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Loom's, side by side.