Loom brand system audit
Loom runs a rounded geometry on a neutral white canvas, set in Circular. 7 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- 100
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Circular
- previewed with DM Sans
- Body
- Circular
- previewed with DM Sans
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 10px
- Cards
- 16px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E6E6EA
04WCAG 2.1 contrast
7/8 AA · 3/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #1B1B1F / #FFFFFF | 17.17:1 | Pass | Pass |
| AaSecondary text on surface | #646470 / #FFFFFF | 5.84:1 | Pass | Fail |
| AaPrimary as link/text on surface | #625DF5 / #FFFFFF | 4.77:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #625DF5 | 4.77:1 | Pass | Fail |
| AaAccent on surface | #A3A0F9 / #FFFFFF | 2.35:1 | Fail | Fail |
| AaWhite on secondary | #FFFFFF / #1B1B1F | 17.17:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0D0D14 | 17.78:1 | Pass | Pass |
| AaDark mode: primary on canvas | #6F6AF6 / #0D0D14 | 4.67:1 | Pass | Fail |
05SEO readiness
14 of 14 checks pass- passTitle tag42 chars: “Free screen recorder for Mac and PC | Loom”
- passMeta description150 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.loom.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Corporation
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow, max-image-preview:large"
- passXML sitemap371 URLs · https://www.loom.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 56 images
loom.com brand audit FAQ
What are Loom's brand colors?
Loom uses #625DF5 as its primary color, #1B1B1F as secondary and #A3A0F9 as accent, on a #FFFFFF surface with #1B1B1F text (snapshot from 10 Nov 2026).
Which fonts does loom.com use?
Headings and body text are set in Circular (free stand-in: DM Sans). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does loom.com pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is loom.com's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Loom audit made?
SuiteAnvil StyleExtract read the public homepage of loom.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Loom press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/loom.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/loom.com"><img src="https://suiteanvil.com/api/badge/loom.com.svg" alt="Brand and WCAG score for loom.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/loom.com)Snapshot of loom.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Loom and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Loom.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice