Loom brand kit
Loom's public website pairs #625DF5 with #A3A0F9 accents on a neutral white canvas, sets headings in Circular and uses a rounded UI geometry. 7 of 8 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of loom.com. Not affiliated with or endorsed by Loom; Loom and its trademarks belong to their owner. Own loom.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Loom's mark color #625DF5. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #625DF5 | rgb(98, 93, 245) | #FFFFFF · 4.77:1 |
| Secondary | #1B1B1F | rgb(27, 27, 31) | #FFFFFF · 17.17:1 |
| Accent | #A3A0F9 | rgb(163, 160, 249) | #111113 · 8.04:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #1B1B1F | rgb(27, 27, 31) | #FFFFFF · 17.17:1 |
02Typography
Loom
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Circular at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#625DF5 #1B1B1F #A3A0F9
- Headings
- Circular
- Not freely licensed here: previewed with DM Sans
- Body
- Circular
- Not freely licensed here: previewed with DM Sans
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Rounded · 8-14 px
- Buttons and inputs
- 10px
- Cards and panels
- 16px
- CSS radius scale
- 6px / 10px / 16px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #E6E6EA
- Dark mode canvas · text
- #0D0D14 · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on loom.com on 10 Nov 2026. They are practical defaults, not Loom's official brand guidelines. Where Loom publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Circular instead.
Color pairings that pass WCAG
- AaBody text on surface17.17:1AAA
- AaSecondary text on surface5.84:1AA
- AaPrimary as link/text on surface4.77:1AA
- AaButton label on primary4.77:1AA
- AaWhite on secondary17.17:1AAA
- AaDark mode: text on canvas17.78:1AAA
Large text or decoration only: #A3A0F9 on #FFFFFF (2.35:1, use #726CC1 for body text).
Do not recolor
- Use the logo in #625DF5, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #625DF5 logo on #A3A0F9: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Loom press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/loom.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/loom.com"><img src="https://suiteanvil.com/api/badge/loom.com.svg" alt="Brand and WCAG score for loom.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/loom.com)Is this your company? Claim this kit
Verify that you control loom.com to turn this into the official Loom press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Loom brand kit FAQ
Is this the official Loom press kit?
No. SuiteAnvil compiled this kit from the public website of loom.com on 10 Nov 2026. It is not affiliated with or endorsed by Loom, and Loom's trademarks belong to their owner. Whoever controls loom.com can claim and verify it.
How can I download the Loom logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Loom's trademark rules before publishing it.
What are Loom's brand colors?
Primary #625DF5, secondary #1B1B1F and accent #A3A0F9, on a #FFFFFF surface with #1B1B1F text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Loom use?
Headings and body text use Circular (free stand-in: DM Sans). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Loom color pairings pass WCAG?
7 of 8 key pairings pass WCAG 2.1 AA (4.5:1), for example #1B1B1F on #FFFFFF at 17.17:1 and #646470 on #FFFFFF at 5.84:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from loom.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of loom.com.
Compiled by SuiteAnvil from the public website of loom.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Loom. Loom and its marks belong to their owner.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
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More on the Loom brand
- Brand vault
- All reference brands