PostHog brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind PostHog’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- RoundHog
- Body
- RoundHog
- Monospace
- Source Code Pro
- Free stand-in
- DM Sans / Source Code Pro
RoundHog is a custom web font on posthog.com without a public license. DM Sans is a free stand-in; Source Code Pro is open source (SIL OFL).
Geometry & surface
- Radius style
- Technical · 4-6 px
- Controls
- 6px
- Cards
- 20px
- Scale
- 4px · 6px · 20px
Design language
- A warm greige canvas (#EEEFE9) with near-black #151515 type, defined in the public brand handbook together with dark-mode inverses.
- Calls to action are amber-yellow buttons with dark labels; links use the handbook red (#F54E00).
- The multicolor logo is never recolored, and hedgehog illustrations carry most of the personality.
Live UI preview
PostHog’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Sample content. Colors, type and corners come from the PostHog profile.
Technical SEO snapshot
posthog.com · scanned 11 Nov 2026- passTitle tag38 chars: “PostHog – Your product’s context layer”
- passMeta description120 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://posthog.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)SoftwareApplication, Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap12046 URLs · https://posthog.com/sitemap/sitemap-index.xml
- passFavicon / touch iconIcon link present
- passImage alt text96% of 26 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #151515 / #EEEFE9 | 15.79:1 | Pass |
| Secondary text on surface | #65675E / #EEEFE9 | 4.97:1 | Pass |
| Primary as link/text on surface | #DC9300 / #EEEFE9 | 2.21:1 | Fail |
| Button label on primary | #111113 / #DC9300 | 7.38:1 | Pass |
| Accent on surface | #F54E00 / #EEEFE9 | 3.04:1 | Large text only |
| Secondary on surface | #1D4AFF / #EEEFE9 | 5.22:1 | Pass |
| White on secondary | #FFFFFF / #1D4AFF | 6.04:1 | Pass |
| Body text on white | #151515 / #FFFFFF | 18.26:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #110F0C | 17.57:1 | Pass |
| Dark mode: primary on canvas | #DC9300 / #110F0C | 7.49:1 | Pass |
Use the PostHog system in SuiteAnvil
Each tool opens with PostHog preloaded as the active BrandProfile.
PostHog tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* PostHog design tokens, extracted from https://posthog.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #DC9300;
--color-brand-foreground: #111113;
--color-secondary: #1D4AFF;
--color-accent: #F54E00;
--color-surface: #EEEFE9;
--color-ink: #151515;
--color-ink-muted: #65675E;
--color-line: #D0D1C9;
/* Surfaces (UI vibe: Warm paper) */
--color-canvas: #EEEFE9;
--color-card: #FFFFFF;
--color-hairline: #D0D1C9;
/* Primary tonal scale */
--color-brand-50: #FDFAF2;
--color-brand-100: #FBF2E0;
--color-brand-200: #F6E4BF;
--color-brand-300: #EFCE8C;
--color-brand-400: #E7B34D;
--color-brand-500: #DC9300;
--color-brand-600: #BD7E02;
--color-brand-700: #996704;
--color-brand-800: #734F06;
--color-brand-900: #543A08;
--color-brand-950: #382809;
/* Typography: brand family first, free stand-in second */
--font-heading: RoundHog, "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: RoundHog, "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "Source Code Pro", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Technical · 4-6 px) */
--radius-sm: 4px;
--radius-md: 6px;
--radius-lg: 20px;
--radius-button: 6px;
--radius-control: 6px;
--radius-card: 20px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #DC9300;
--color-brand-foreground: #111113;
--color-accent: #F54E00;
--color-surface: #110F0C;
--color-canvas: #110F0C;
--color-card: #1B1815;
--color-hairline: #292724;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #292724;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is PostHog’s primary brand color?
PostHog’s primary color is #DC9300 (rgb(220, 147, 0)), used for primary actions and emphasis. Text is set in #151515 on a #EEEFE9 surface.
What font does PostHog use?
PostHog uses RoundHog for headings, with Source Code Pro for code. RoundHog is a custom web font on posthog.com without a public license. DM Sans is a free stand-in; Source Code Pro is open source (SIL OFL).
What is a free alternative to PostHog’s font?
DM Sans is a close free alternative for headings, and Source Code Pro works for monospace.
What corner radius does PostHog use?
PostHog reads as technical · 4-6 px: controls use 6px, cards about 20px, on a warm paper canvas (#EEEFE9).
Do PostHog’s brand colors meet WCAG contrast?
8 of 10 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 2.21:1; Accent on surface is 3.04:1
Reference snapshot of PostHog’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. PostHog and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by PostHog.
Compare your website with PostHog
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to PostHog's, side by side.