Vercel brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Vercel’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Geist
- Body
- Geist
- Monospace
- Geist Mono
- Free stand-in
- Geist / Geist Mono
Geist and Geist Mono are open source (SIL OFL) and available on Google Fonts and npm.
Geometry & surface
- Radius style
- Technical · 4-6 px
- Controls
- 6px
- Cards
- 12px
- Scale
- 4px · 6px · 12px
Design language
- Strict monochrome system: black, white and a carefully tuned gray ramp; color appears only for status.
- Geist Mono is used for technical metadata, which makes deployment data instantly scannable.
- Grid lines and dotted backgrounds stand in for decoration instead of gradients.
Live UI preview
Vercel’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
Plan, track and release work with your team in one place. Start free and upgrade when you grow.
Your team can sign in now. Invite links expire in 7 days.
Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Vercel profile.
Technical SEO snapshot
vercel.com · scanned 10 Nov 2026- passTitle tag31 chars: “Agentic Infrastructure - Vercel”
- warnMeta description45 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://vercel.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1, maximum-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, Service, SoftwareApplication
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, max-image-preview:large"
- passXML sitemap9434 URLs · https://vercel.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 23 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #171717 / #FAFAFA | 17.18:1 | Pass |
| Secondary text on surface | #666666 / #FAFAFA | 5.50:1 | Pass |
| Button label on primary | #FFFFFF / #171717 | 17.93:1 | Pass |
| Accent on surface | #0070F3 / #FAFAFA | 4.36:1 | Large text only |
| Secondary on surface | #000000 / #FAFAFA | 20.12:1 | Pass |
| White on secondary | #FFFFFF / #000000 | 21.00:1 | Pass |
| Body text on white | #171717 / #FFFFFF | 17.93:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass |
Use the Vercel system in SuiteAnvil
Each tool opens with Vercel preloaded as the active BrandProfile.
Vercel tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Vercel design tokens, extracted from https://vercel.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #171717;
--color-brand-foreground: #FFFFFF;
--color-secondary: #000000;
--color-accent: #0070F3;
--color-surface: #FAFAFA;
--color-ink: #171717;
--color-ink-muted: #666666;
--color-line: #EBEBEB;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FAFAFA;
--color-card: #FFFFFF;
--color-hairline: #EBEBEB;
/* Primary tonal scale */
--color-brand-50: #F3F3F3;
--color-brand-100: #E3E3E3;
--color-brand-200: #C5C5C5;
--color-brand-300: #979797;
--color-brand-400: #5D5D5D;
--color-brand-500: #171717;
--color-brand-600: #151515;
--color-brand-700: #131313;
--color-brand-800: #111112;
--color-brand-900: #0F0F10;
--color-brand-950: #0D0D0E;
/* Typography: brand family first, free stand-in second */
--font-heading: Geist, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: Geist, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "Geist Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Technical · 4-6 px) */
--radius-sm: 4px;
--radius-md: 6px;
--radius-lg: 12px;
--radius-button: 6px;
--radius-control: 6px;
--radius-card: 12px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #F5F5F7;
--color-brand-foreground: #111113;
--color-accent: #0070F3;
--color-surface: #0A0A0C;
--color-canvas: #0A0A0C;
--color-card: #121216;
--color-hairline: #232324;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #232324;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Vercel’s primary brand color?
Vercel’s primary color is #171717 (rgb(23, 23, 23)), used for primary actions and emphasis. Text is set in #171717 on a #FAFAFA surface.
What font does Vercel use?
Vercel uses Geist for headings, with Geist Mono for code. Geist and Geist Mono are open source (SIL OFL) and available on Google Fonts and npm.
What is a free alternative to Vercel’s font?
Geist is a close free alternative for headings, and Geist Mono works for monospace.
What corner radius does Vercel use?
Vercel reads as technical · 4-6 px: controls use 6px, cards about 12px, on a neutral white canvas (#FAFAFA).
Do Vercel’s brand colors meet WCAG contrast?
7 of 8 key pairings pass WCAG 2.1 AA. Accent on surface is 4.36:1
More in Developer & Cloud
Reference snapshot of Vercel’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Vercel and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Vercel.
Compare your website with Vercel
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Vercel's, side by side.
Work with the Vercel brand system
- Comparisons
- Vercel vs Supabase