Vercel brand kit
Vercel's public website pairs #171717 with #0070F3 accents on a neutral white canvas, sets headings in Geist and uses a technical UI geometry. 7 of 8 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of vercel.com. Not affiliated with or endorsed by Vercel; Vercel and its trademarks belong to their owner. Own vercel.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Vercel's mark color #000000. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #171717 | rgb(23, 23, 23) | #FFFFFF · 17.93:1 |
| Secondary | #000000 | rgb(0, 0, 0) | #FFFFFF · 21.00:1 |
| Accent | #0070F3 | rgb(0, 112, 243) | #FFFFFF · 4.55:1 |
| Surface | #FAFAFA | rgb(250, 250, 250) | #111113 · 18.07:1 |
| Text | #171717 | rgb(23, 23, 23) | #FFFFFF · 17.93:1 |
02Typography
Vercel
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Geist at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#171717 #000000 #0070F3
- Headings
- Geist
- Google Fonts family, shown as is
- Body
- Geist
- Google Fonts family, shown as is
- Mono / data
- Geist Mono
- Google Fonts family, shown as is
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Technical · 4-6 px
- Buttons and inputs
- 6px
- Cards and panels
- 12px
- CSS radius scale
- 4px / 6px / 12px
- Surface tone
- Neutral white
- Canvas · card · border
- #FAFAFA · #FFFFFF · #EBEBEB
- Dark mode canvas · text
- #0A0A0C · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on vercel.com on 10 Nov 2026. They are practical defaults, not Vercel's official brand guidelines. Where Vercel publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Geist instead.
Color pairings that pass WCAG
- AaBody text on surface17.18:1AAA
- AaSecondary text on surface5.50:1AA
- AaButton label on primary17.93:1AAA
- AaSecondary on surface20.12:1AAA
- AaWhite on secondary21.00:1AAA
- AaBody text on white17.93:1AAA
Large text or decoration only: #0070F3 on #FAFAFA (4.36:1, use #006EEE for body text).
Do not recolor
- Use the logo in #000000, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #000000 logo on #171717: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Vercel press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/vercel.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/vercel.com"><img src="https://suiteanvil.com/api/badge/vercel.com.svg" alt="Brand and WCAG score for vercel.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/vercel.com)Is this your company? Claim this kit
Verify that you control vercel.com to turn this into the official Vercel press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Vercel brand kit FAQ
Is this the official Vercel press kit?
No. SuiteAnvil compiled this kit from the public website of vercel.com on 10 Nov 2026. It is not affiliated with or endorsed by Vercel, and Vercel's trademarks belong to their owner. Whoever controls vercel.com can claim and verify it.
How can I download the Vercel logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Vercel's trademark rules before publishing it.
What are Vercel's brand colors?
Primary #171717, secondary #000000 and accent #0070F3, on a #FAFAFA surface with #171717 text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Vercel use?
Headings and body text use Geist. Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Vercel color pairings pass WCAG?
7 of 8 key pairings pass WCAG 2.1 AA (4.5:1), for example #171717 on #FAFAFA at 17.18:1 and #666666 on #FAFAFA at 5.50:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from vercel.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of vercel.com.
Compiled by SuiteAnvil from the public website of vercel.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Vercel. Vercel and its marks belong to their owner.
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More on the Vercel brand
- Brand vault
- All reference brands