Vercel brand system audit
Vercel runs a technical geometry on a neutral white canvas, set in Geist. 7 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 95/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- 95
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Geist
- Google Fonts
- Body
- Geist
- Google Fonts
- Mono / data
- Geist Mono
- Google Fonts
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 6px
- Cards
- 12px
- Surface
- Neutral white · #FAFAFA / #FFFFFF / #EBEBEB
04WCAG 2.1 contrast
7/8 AA · 6/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #171717 / #FAFAFA | 17.18:1 | Pass | Pass |
| AaSecondary text on surface | #666666 / #FAFAFA | 5.50:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #171717 | 17.93:1 | Pass | Pass |
| AaAccent on surface | #0070F3 / #FAFAFA | 4.36:1 | Large only | Fail |
| AaSecondary on surface | #000000 / #FAFAFA | 20.12:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #000000 | 21.00:1 | Pass | Pass |
| AaBody text on white | #171717 / #FFFFFF | 17.93:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass | Pass |
05SEO readiness
13 of 14 checks pass- passTitle tag31 chars: “Agentic Infrastructure - Vercel”
- warnMeta description45 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://vercel.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1, maximum-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, Service, SoftwareApplication
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, max-image-preview:large"
- passXML sitemap9434 URLs · https://vercel.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 23 images
vercel.com brand audit FAQ
What are Vercel's brand colors?
Vercel uses #171717 as its primary color, #000000 as secondary and #0070F3 as accent, on a #FAFAFA surface with #171717 text (snapshot from 10 Nov 2026).
Which fonts does vercel.com use?
Headings and body text are set in Geist. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does vercel.com pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 6 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is vercel.com's technical SEO score?
The homepage scores 95/100 across 14 technical SEO checks, with 13 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Vercel audit made?
SuiteAnvil StyleExtract read the public homepage of vercel.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Vercel press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/vercel.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/vercel.com"><img src="https://suiteanvil.com/api/badge/vercel.com.svg" alt="Brand and WCAG score for vercel.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/vercel.com)Snapshot of vercel.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Vercel and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Vercel.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice