PostHog brand kit
PostHog's public website pairs #DC9300 with #F54E00 accents on a warm paper canvas, sets headings in RoundHog and uses a technical UI geometry. 8 of 10 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of posthog.com. Not affiliated with or endorsed by PostHog; PostHog and its trademarks belong to their owner. Own posthog.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in PostHog's mark color #000000. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #DC9300 | rgb(220, 147, 0) | #111113 · 7.38:1 |
| Secondary | #1D4AFF | rgb(29, 74, 255) | #FFFFFF · 6.04:1 |
| Accent | #F54E00 | rgb(245, 78, 0) | #111113 · 5.36:1 |
| Surface | #EEEFE9 | rgb(238, 239, 233) | #111113 · 16.31:1 |
| Text | #151515 | rgb(21, 21, 21) | #FFFFFF · 18.26:1 |
02Typography
PostHog
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in RoundHog at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#DC9300 #1D4AFF #F54E00
- Headings
- RoundHog
- Not freely licensed here: previewed with DM Sans
- Body
- RoundHog
- Not freely licensed here: previewed with DM Sans
- Mono / data
- Source Code Pro
- Google Fonts family, shown as is
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Technical · 4-6 px
- Buttons and inputs
- 6px
- Cards and panels
- 20px
- CSS radius scale
- 4px / 6px / 20px
- Surface tone
- Warm paper
- Canvas · card · border
- #EEEFE9 · #FFFFFF · #D0D1C9
- Dark mode canvas · text
- #110F0C · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on posthog.com on 11 Nov 2026. They are practical defaults, not PostHog's official brand guidelines. Where PostHog publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in RoundHog instead.
Color pairings that pass WCAG
- AaBody text on surface15.79:1AAA
- AaSecondary text on surface4.97:1AA
- AaButton label on primary7.38:1AAA
- AaSecondary on surface5.22:1AA
- AaWhite on secondary6.04:1AA
- AaBody text on white18.26:1AAA
Large text or decoration only: #DC9300 on #EEEFE9 (2.21:1, use #956200 for body text); #F54E00 on #EEEFE9 (3.04:1, use #C43D00 for body text).
Do not recolor
- Use the logo in #000000, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #000000 logo on #151515: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the PostHog press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/posthog.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/posthog.com"><img src="https://suiteanvil.com/api/badge/posthog.com.svg" alt="Brand and WCAG score for posthog.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/posthog.com)Is this your company? Claim this kit
Verify that you control posthog.com to turn this into the official PostHog press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
PostHog brand kit FAQ
Is this the official PostHog press kit?
No. SuiteAnvil compiled this kit from the public website of posthog.com on 11 Nov 2026. It is not affiliated with or endorsed by PostHog, and PostHog's trademarks belong to their owner. Whoever controls posthog.com can claim and verify it.
How can I download the PostHog logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check PostHog's trademark rules before publishing it.
What are PostHog's brand colors?
Primary #DC9300, secondary #1D4AFF and accent #F54E00, on a #EEEFE9 surface with #151515 text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.
What font does PostHog use?
Headings and body text use RoundHog (free stand-in: DM Sans). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which PostHog color pairings pass WCAG?
8 of 10 key pairings pass WCAG 2.1 AA (4.5:1), for example #151515 on #EEEFE9 at 15.79:1 and #65675E on #EEEFE9 at 4.97:1. 2 pairings should be kept for large text or decoration only.
How do I link to this press kit from posthog.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of posthog.com.
Compiled by SuiteAnvil from the public website of posthog.com (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by PostHog. PostHog and its marks belong to their owner.
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More on the PostHog brand
- Brand vault
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