PostHog brand system audit
PostHog runs a technical geometry on a warm paper canvas, set in RoundHog. 8 of 10 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 80
- SEO readiness
- 100
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- RoundHog
- previewed with DM Sans
- Body
- RoundHog
- previewed with DM Sans
- Mono / data
- Source Code Pro
- Google Fonts
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 6px
- Cards
- 20px
- Surface
- Warm paper · #EEEFE9 / #FFFFFF / #D0D1C9
04WCAG 2.1 contrast
8/10 AA · 5/10 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #151515 / #EEEFE9 | 15.79:1 | Pass | Pass |
| AaSecondary text on surface | #65675E / #EEEFE9 | 4.97:1 | Pass | Fail |
| AaPrimary as link/text on surface | #DC9300 / #EEEFE9 | 2.21:1 | Fail | Fail |
| AaButton label on primary | #111113 / #DC9300 | 7.38:1 | Pass | Pass |
| AaAccent on surface | #F54E00 / #EEEFE9 | 3.04:1 | Large only | Fail |
| AaSecondary on surface | #1D4AFF / #EEEFE9 | 5.22:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #1D4AFF | 6.04:1 | Pass | Fail |
| AaBody text on white | #151515 / #FFFFFF | 18.26:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #110F0C | 17.57:1 | Pass | Pass |
| AaDark mode: primary on canvas | #DC9300 / #110F0C | 7.49:1 | Pass | Pass |
05SEO readiness
14 of 14 checks pass- passTitle tag38 chars: “PostHog – Your product’s context layer”
- passMeta description120 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://posthog.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)SoftwareApplication, Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap12046 URLs · https://posthog.com/sitemap/sitemap-index.xml
- passFavicon / touch iconIcon link present
- passImage alt text96% of 26 images
posthog.com brand audit FAQ
What are PostHog's brand colors?
PostHog uses #DC9300 as its primary color, #1D4AFF as secondary and #F54E00 as accent, on a #EEEFE9 surface with #151515 text (snapshot from 11 Nov 2026).
Which fonts does posthog.com use?
Headings and body text are set in RoundHog (free stand-in: DM Sans). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does posthog.com pass WCAG contrast checks?
8 of 10 key color pairings pass WCAG 2.1 AA and 5 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is posthog.com's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this PostHog audit made?
SuiteAnvil StyleExtract read the public homepage of posthog.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the PostHog press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/posthog.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/posthog.com"><img src="https://suiteanvil.com/api/badge/posthog.com.svg" alt="Brand and WCAG score for posthog.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/posthog.com)Snapshot of posthog.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. PostHog and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by PostHog.
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