Perplexity brand kit
Perplexity's public website pairs #20808D with #B2582D accents on a warm paper canvas, sets headings in PPLX Serif and uses a pill UI geometry. 8 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of perplexity.ai. Not affiliated with or endorsed by Perplexity; Perplexity and its trademarks belong to their owner. Own perplexity.ai? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Perplexity's mark color #121516. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #20808D | rgb(32, 128, 141) | #FFFFFF · 4.63:1 |
| Secondary | #121516 | rgb(18, 21, 22) | #FFFFFF · 18.35:1 |
| Accent | #B2582D | rgb(178, 88, 45) | #FFFFFF · 4.85:1 |
| Surface | #FAF8F5 | rgb(250, 248, 245) | #111113 · 17.79:1 |
| Text | #121516 | rgb(18, 21, 22) | #FFFFFF · 18.35:1 |
02Typography
Perplexity
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in PPLX Sans at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#20808D #121516 #B2582D
- Headings
- PPLX Serif
- Not freely licensed here: previewed with Newsreader
- Body
- PPLX Sans
- Not freely licensed here: previewed with Inter
- Mono / data
- PPLX Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 16px
- CSS radius scale
- 4px / 8px / 16px
- Surface tone
- Warm paper
- Canvas · card · border
- #FAF8F5 · #FFFFFF · #E9E9E9
- Dark mode canvas · text
- #0B0E11 · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on perplexity.ai on 11 Nov 2026. They are practical defaults, not Perplexity's official brand guidelines. Where Perplexity publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in PPLX Serif instead.
Color pairings that pass WCAG
- AaBody text on surface17.31:1AAA
- AaSecondary text on surface4.69:1AA
- AaButton label on primary4.63:1AA
- AaAccent on surface4.58:1AA
- AaWhite on secondary18.35:1AAA
- AaBody text on white18.35:1AAA
Large text or decoration only: #20808D on #FAF8F5 (4.37:1, use #1C7E8A for body text).
Do not recolor
- Use the logo in #121516, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Perplexity press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/perplexity.ai">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/perplexity.ai"><img src="https://suiteanvil.com/api/badge/perplexity.ai.svg" alt="Brand and WCAG score for perplexity.ai by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/perplexity.ai)Is this your company? Claim this kit
Verify that you control perplexity.ai to turn this into the official Perplexity press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Perplexity brand kit FAQ
Is this the official Perplexity press kit?
No. SuiteAnvil compiled this kit from the public website of perplexity.ai on 11 Nov 2026. It is not affiliated with or endorsed by Perplexity, and Perplexity's trademarks belong to their owner. Whoever controls perplexity.ai can claim and verify it.
How can I download the Perplexity logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Perplexity's trademark rules before publishing it.
What are Perplexity's brand colors?
Primary #20808D, secondary #121516 and accent #B2582D, on a #FAF8F5 surface with #121516 text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.
What font does Perplexity use?
Headings use PPLX Serif (free stand-in: Newsreader) and body text PPLX Sans (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Perplexity color pairings pass WCAG?
8 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #121516 on #FAF8F5 at 17.31:1 and #6F706F on #FAF8F5 at 4.69:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from perplexity.ai?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of perplexity.ai.
Compiled by SuiteAnvil from the public website of perplexity.ai (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Perplexity. Perplexity and its marks belong to their owner.
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More on the Perplexity brand
- Brand vault
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