Perplexity brand system audit
Perplexity runs a pill geometry on a warm paper canvas, set in PPLX Serif. 8 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 84/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 89
- SEO readiness
- 84
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- PPLX Serif
- previewed with Newsreader
- Body
- PPLX Sans
- previewed with Inter
- Mono / data
- PPLX Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 16px
- Surface
- Warm paper · #FAF8F5 / #FFFFFF / #E9E9E9
04WCAG 2.1 contrast
8/9 AA · 4/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #121516 / #FAF8F5 | 17.31:1 | Pass | Pass |
| AaSecondary text on surface | #6F706F / #FAF8F5 | 4.69:1 | Pass | Fail |
| AaPrimary as link/text on surface | #20808D / #FAF8F5 | 4.37:1 | Large only | Fail |
| AaButton label on primary | #FFFFFF / #20808D | 4.63:1 | Pass | Fail |
| AaAccent on surface | #B2582D / #FAF8F5 | 4.58:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #121516 | 18.35:1 | Pass | Pass |
| AaBody text on white | #121516 / #FFFFFF | 18.35:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0B0E11 | 17.77:1 | Pass | Pass |
| AaDark mode: primary on canvas | #228896 / #0B0E11 | 4.64:1 | Pass | Fail |
05SEO readiness
11 of 14 checks pass- warnTitle tag10 chars: “Perplexity”
- passMeta description117 chars
- failSingle H1 headingNo H1 found
- passCanonical URLhttps://www.perplexity.ai/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width,initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- warnStructured data (JSON-LD)No JSON-LD found
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap15 URLs · https://www.perplexity.ai/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 1 images
perplexity.ai brand audit FAQ
What are Perplexity's brand colors?
Perplexity uses #20808D as its primary color, #121516 as secondary and #B2582D as accent, on a #FAF8F5 surface with #121516 text (snapshot from 11 Nov 2026).
Which fonts does perplexity.ai use?
Headings are set in PPLX Serif (free stand-in: Newsreader) and body text in PPLX Sans (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does perplexity.ai pass WCAG contrast checks?
8 of 9 key color pairings pass WCAG 2.1 AA and 4 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is perplexity.ai's technical SEO score?
The homepage scores 84/100 across 14 technical SEO checks, with 11 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Perplexity audit made?
SuiteAnvil StyleExtract read the public homepage of perplexity.ai, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Perplexity press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/perplexity.ai">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/perplexity.ai"><img src="https://suiteanvil.com/api/badge/perplexity.ai.svg" alt="Brand and WCAG score for perplexity.ai by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/perplexity.ai)Snapshot of perplexity.ai’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Perplexity and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Perplexity.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice