Migros brand kit
Migros's public website pairs #FF6600 with #B24800 accents on a neutral white canvas, sets headings in Helvetica Now Display and uses a rounded UI geometry. 7 of 8 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of migros.ch. Not affiliated with or endorsed by Migros; Migros and its trademarks belong to their owner. Own migros.ch? Claim this kit
Logo files
PNGTypeset wordmark set in Inter (free stand-in for Helvetica Now Display). Ask migros.ch for the master artwork.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #FF6600 | rgb(255, 102, 0) | #111113 · 6.42:1 |
| Secondary | #333333 | rgb(51, 51, 51) | #FFFFFF · 12.63:1 |
| Accent | #B24800 | rgb(178, 72, 0) | #FFFFFF · 5.50:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #333333 | rgb(51, 51, 51) | #FFFFFF · 12.63:1 |
02Typography
Migros
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Helvetica Now Text at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#FF6600 #333333 #B24800
- Headings
- Helvetica Now Display
- Not freely licensed here: previewed with Inter
- Body
- Helvetica Now Text
- Not freely licensed here: previewed with Inter
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Rounded · 8-14 px
- Buttons and inputs
- 8px
- Cards and panels
- 16px
- CSS radius scale
- 4px / 8px / 16px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #D9D9D9
- Dark mode canvas · text
- #130D0C · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on migros.ch on 11 Nov 2026. They are practical defaults, not Migros's official brand guidelines. Where Migros publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 16 px
- 5 mm
Logo height, for the wide logo or wordmark. Below that, use the square icon or set the name in Helvetica Now Display instead.
Color pairings that pass WCAG
- AaBody text on surface12.63:1AAA
- AaSecondary text on surface4.74:1AA
- AaButton label on primary6.42:1AA
- AaAccent on surface5.50:1AA
- AaWhite on secondary12.63:1AAA
- AaDark mode: text on canvas17.68:1AAA
Large text or decoration only: #FF6600 on #FFFFFF (2.94:1, use #CB4F00 for body text).
Do not recolor
- Use the logo in #FF6600, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #FF6600 logo on #B24800 and #FFFFFF: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Migros press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/migros.ch">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/migros.ch"><img src="https://suiteanvil.com/api/badge/migros.ch.svg" alt="Brand and WCAG score for migros.ch by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/migros.ch)Is this your company? Claim this kit
Verify that you control migros.ch to turn this into the official Migros press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Migros brand kit FAQ
Is this the official Migros press kit?
No. SuiteAnvil compiled this kit from the public website of migros.ch on 11 Nov 2026. It is not affiliated with or endorsed by Migros, and Migros's trademarks belong to their owner. Whoever controls migros.ch can claim and verify it.
How can I download the Migros logo?
Use the PNG download at the top of this page; the file is generated in your browser as a typeset wordmark, because no vector logo is bundled. Check Migros's trademark rules before publishing it.
What are Migros's brand colors?
Primary #FF6600, secondary #333333 and accent #B24800, on a #FFFFFF surface with #333333 text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.
What font does Migros use?
Headings use Helvetica Now Display (free stand-in: Inter) and body text Helvetica Now Text (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Migros color pairings pass WCAG?
7 of 8 key pairings pass WCAG 2.1 AA (4.5:1), for example #333333 on #FFFFFF at 12.63:1 and #737373 on #FFFFFF at 4.74:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from migros.ch?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of migros.ch.
Compiled by SuiteAnvil from the public website of migros.ch (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Migros. Migros and its marks belong to their owner.
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More on the Migros brand
- Brand vault
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