Migros brand system audit
Migros runs a rounded geometry on a neutral white canvas, set in Helvetica Now Display. 7 of 8 contrast pairings pass WCAG 2.1 AA.
2 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- n/a
migros.ch refuses automated requests (HTTP 403). Tokens are a curated reference snapshot; no SEO metrics are estimated.
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Helvetica Now Display
- previewed with Inter
- Body
- Helvetica Now Text
- previewed with Inter
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 16px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #D9D9D9
04WCAG 2.1 contrast
7/8 AA · 3/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #333333 / #FFFFFF | 12.63:1 | Pass | Pass |
| AaSecondary text on surface | #737373 / #FFFFFF | 4.74:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FF6600 / #FFFFFF | 2.94:1 | Fail | Fail |
| AaButton label on primary | #111113 / #FF6600 | 6.42:1 | Pass | Fail |
| AaAccent on surface | #B24800 / #FFFFFF | 5.50:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #333333 | 12.63:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #130D0C | 17.68:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FF6600 / #130D0C | 6.56:1 | Pass | Fail |
05SEO readiness
migros.ch does not serve its pages to automated scanners, so no SEO metrics are published here. Nothing is estimated.
migros.ch brand audit FAQ
What are Migros's brand colors?
Migros uses #FF6600 as its primary color, #333333 as secondary and #B24800 as accent, on a #FFFFFF surface with #333333 text (snapshot from 11 Nov 2026).
Which fonts does migros.ch use?
Headings are set in Helvetica Now Display (free stand-in: Inter) and body text in Helvetica Now Text (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does migros.ch pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
How was this Migros audit made?
SuiteAnvil StyleExtract read the public homepage of migros.ch, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Migros press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/migros.ch">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/migros.ch"><img src="https://suiteanvil.com/api/badge/migros.ch.svg" alt="Brand and WCAG score for migros.ch by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/migros.ch)Snapshot of migros.ch’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Migros and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Migros.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice