Migros brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Migros’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Helvetica Now Display
- Body
- Helvetica Now Text
- Monospace
- SF Mono
- Free stand-in
- Inter / JetBrains Mono
Helvetica Now is a commercial family by Monotype. Inter is a free, neutral substitute.
Geometry & surface
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 16px
- Scale
- 4px · 8px · 16px
Design language
- Orange (#FF6600) is the MDX primary for buttons and text links; neutrals (#333333 text on white) carry everything else.
- A darker orange (#B24800) is the text-safe strong variant, and Cumulus blue (#003D8C) identifies the loyalty program.
- Helvetica Now Display and Text with 8 px default radii across the Migros design system (MDX).
Live UI preview
Migros’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
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For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Migros profile.
Technical SEO snapshot
www.migros.ch · scanned 11 Nov 2026www.migros.ch refuses automated requests (HTTP 403), so no SEO metrics are published for it. The tokens on this page are a reference snapshot.
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #333333 / #FFFFFF | 12.63:1 | Pass |
| Secondary text on surface | #737373 / #FFFFFF | 4.74:1 | Pass |
| Primary as link/text on surface | #FF6600 / #FFFFFF | 2.94:1 | Fail |
| Button label on primary | #111113 / #FF6600 | 6.42:1 | Pass |
| Accent on surface | #B24800 / #FFFFFF | 5.50:1 | Pass |
| White on secondary | #FFFFFF / #333333 | 12.63:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #130D0C | 17.68:1 | Pass |
| Dark mode: primary on canvas | #FF6600 / #130D0C | 6.56:1 | Pass |
Use the Migros system in SuiteAnvil
Each tool opens with Migros preloaded as the active BrandProfile.
Migros tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Migros design tokens, extracted from https://www.migros.ch
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #FF6600;
--color-brand-foreground: #111113;
--color-secondary: #333333;
--color-accent: #B24800;
--color-surface: #FFFFFF;
--color-ink: #333333;
--color-ink-muted: #737373;
--color-line: #D9D9D9;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #D9D9D9;
/* Primary tonal scale */
--color-brand-50: #FFF7F2;
--color-brand-100: #FFEDE0;
--color-brand-200: #FFD9BF;
--color-brand-300: #FFBA8C;
--color-brand-400: #FF944D;
--color-brand-500: #FF6600;
--color-brand-600: #DA5802;
--color-brand-700: #B14904;
--color-brand-800: #853806;
--color-brand-900: #602A08;
--color-brand-950: #401E09;
/* Typography: brand family first, free stand-in second */
--font-heading: "Helvetica Now Display", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Helvetica Now Text", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Rounded · 8-14 px) */
--radius-sm: 4px;
--radius-md: 8px;
--radius-lg: 16px;
--radius-button: 8px;
--radius-control: 8px;
--radius-card: 16px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #FF6600;
--color-brand-foreground: #111113;
--color-accent: #B24800;
--color-surface: #130D0C;
--color-canvas: #130D0C;
--color-card: #1D1615;
--color-hairline: #2B2524;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #2B2524;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Migros’s primary brand color?
Migros’s primary color is #FF6600 (rgb(255, 102, 0)), used for primary actions and emphasis. Text is set in #333333 on a #FFFFFF surface.
What font does Migros use?
Migros uses Helvetica Now Display for headings and Helvetica Now Text for body text, with SF Mono for code. Helvetica Now is a commercial family by Monotype. Inter is a free, neutral substitute.
What is a free alternative to Migros’s font?
Inter is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Migros use?
Migros reads as rounded · 8-14 px: controls use 8px, cards about 16px, on a neutral white canvas (#FFFFFF).
Do Migros’s brand colors meet WCAG contrast?
7 of 8 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 2.94:1
More in Swiss & European
Reference snapshot of Migros’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Migros and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Migros.
Compare your website with Migros
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Migros's, side by side.