Zurich Insurance brand kit
Zurich Insurance's public website pairs #2167AE with #E1EE92 accents on a neutral white canvas, sets headings in Zurich Sans and uses a pill UI geometry. 7 of 8 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of zurich.com. Not affiliated with or endorsed by Zurich Insurance; Zurich Insurance and its trademarks belong to their owner. Own zurich.com? Claim this kit
Logo files
PNGTypeset wordmark set in Source Sans 3 (free stand-in for Zurich Sans). Ask zurich.com for the master artwork.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #2167AE | rgb(33, 103, 174) | #FFFFFF · 5.81:1 |
| Secondary | #23366F | rgb(35, 54, 111) | #FFFFFF · 11.48:1 |
| Accent | #E1EE92 | rgb(225, 238, 146) | #111113 · 15.13:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #23366F | rgb(35, 54, 111) | #FFFFFF · 11.48:1 |
02Typography
Zurich Insurance
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Zurich Sans at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#2167AE #23366F #E1EE92
- Headings
- Zurich Sans
- Not freely licensed here: previewed with Source Sans 3
- Body
- Zurich Sans
- Not freely licensed here: previewed with Source Sans 3
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 28px
- CSS radius scale
- 16px / 24px / 40px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #DDE4E3
- Dark mode canvas · text
- #0B0D12 · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on zurich.com on 11 Nov 2026. They are practical defaults, not Zurich Insurance's official brand guidelines. Where Zurich Insurance publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 16 px
- 5 mm
Logo height, for the wide logo or wordmark. Below that, use the square icon or set the name in Zurich Sans instead.
Color pairings that pass WCAG
- AaBody text on surface11.48:1AAA
- AaSecondary text on surface6.27:1AA
- AaPrimary as link/text on surface5.81:1AA
- AaButton label on primary5.81:1AA
- AaWhite on secondary11.48:1AAA
- AaDark mode: text on canvas17.85:1AAA
Large text or decoration only: #E1EE92 on #FFFFFF (1.25:1, use #737C1C for body text).
Do not recolor
- Use the logo in #2167AE, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #2167AE logo on #23366F: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Zurich Insurance press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/zurich.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/zurich.com"><img src="https://suiteanvil.com/api/badge/zurich.com.svg" alt="Brand and WCAG score for zurich.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/zurich.com)Is this your company? Claim this kit
Verify that you control zurich.com to turn this into the official Zurich Insurance press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Zurich Insurance brand kit FAQ
Is this the official Zurich Insurance press kit?
No. SuiteAnvil compiled this kit from the public website of zurich.com on 11 Nov 2026. It is not affiliated with or endorsed by Zurich Insurance, and Zurich Insurance's trademarks belong to their owner. Whoever controls zurich.com can claim and verify it.
How can I download the Zurich Insurance logo?
Use the PNG download at the top of this page; the file is generated in your browser as a typeset wordmark, because no vector logo is bundled. Check Zurich Insurance's trademark rules before publishing it.
What are Zurich Insurance's brand colors?
Primary #2167AE, secondary #23366F and accent #E1EE92, on a #FFFFFF surface with #23366F text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.
What font does Zurich Insurance use?
Headings and body text use Zurich Sans (free stand-in: Source Sans 3). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Zurich Insurance color pairings pass WCAG?
7 of 8 key pairings pass WCAG 2.1 AA (4.5:1), for example #23366F on #FFFFFF at 11.48:1 and #5D6162 on #FFFFFF at 6.27:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from zurich.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of zurich.com.
Compiled by SuiteAnvil from the public website of zurich.com (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Zurich Insurance. Zurich Insurance and its marks belong to their owner.
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