Zurich Insurance brand system audit
Zurich Insurance runs a pill geometry on a neutral white canvas, set in Zurich Sans. 7 of 8 contrast pairings pass WCAG 2.1 AA.
2 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- n/a
zurich.com refuses automated requests (bot challenge page). Tokens are a curated reference snapshot; no SEO metrics are estimated.
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Zurich Sans
- previewed with Source Sans 3
- Body
- Zurich Sans
- previewed with Source Sans 3
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 28px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #DDE4E3
04WCAG 2.1 contrast
7/8 AA · 3/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #23366F / #FFFFFF | 11.48:1 | Pass | Pass |
| AaSecondary text on surface | #5D6162 / #FFFFFF | 6.27:1 | Pass | Fail |
| AaPrimary as link/text on surface | #2167AE / #FFFFFF | 5.81:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #2167AE | 5.81:1 | Pass | Fail |
| AaAccent on surface | #E1EE92 / #FFFFFF | 1.25:1 | Fail | Fail |
| AaWhite on secondary | #FFFFFF / #23366F | 11.48:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0B0D12 | 17.85:1 | Pass | Pass |
| AaDark mode: primary on canvas | #287DD2 / #0B0D12 | 4.59:1 | Pass | Fail |
05SEO readiness
zurich.com does not serve its pages to automated scanners, so no SEO metrics are published here. Nothing is estimated.
zurich.com brand audit FAQ
What are Zurich Insurance's brand colors?
Zurich Insurance uses #2167AE as its primary color, #23366F as secondary and #E1EE92 as accent, on a #FFFFFF surface with #23366F text (snapshot from 11 Nov 2026).
Which fonts does zurich.com use?
Headings and body text are set in Zurich Sans (free stand-in: Source Sans 3). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does zurich.com pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
How was this Zurich Insurance audit made?
SuiteAnvil StyleExtract read the public homepage of zurich.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Zurich Insurance press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/zurich.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/zurich.com"><img src="https://suiteanvil.com/api/badge/zurich.com.svg" alt="Brand and WCAG score for zurich.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/zurich.com)Snapshot of zurich.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Zurich Insurance and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Zurich Insurance.
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