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Brand kit · on.com

On Running brand kit

On Running's public website pairs #000000 with #ED0000 accents on a neutral white canvas, sets headings in On Diatype and uses a pill UI geometry. 7 of 7 key color pairings pass WCAG 2.1 AA.

Unofficial · compiled from on.comSnapshot 11 Nov 2026Pill · 16 px+

Compiled by SuiteAnvil from the public website of on.com. Not affiliated with or endorsed by On Running; On Running and its trademarks belong to their owner. Own on.com? Claim this kit

Logo files

PNG
On

Typeset wordmark set in Inter (free stand-in for On Diatype). Ask on.com for the master artwork.

01Brand colors

Click a swatch to copy its hex value
RoleHEXRGBLabel color on it
Primary#000000rgb(0, 0, 0)#FFFFFF · 21.00:1
Secondary#151522rgb(21, 21, 34)#FFFFFF · 18.07:1
Accent#ED0000rgb(237, 0, 0)#FFFFFF · 4.56:1
Surface#FFFFFFrgb(255, 255, 255)#111113 · 18.86:1
Text#000000rgb(0, 0, 0)#FFFFFF · 21.00:1
Extended palette

02Typography

Display48 / 52 · 650

On Running

Heading 136 / 40 · 650

Clarity at every size

Heading 226 / 32 · 600

A section title in the brand face

Heading 319 / 26 · 600

Subsection and card titles

Body16 / 26 · 400

Body copy set in On Diatype at reading size, with a comfortable measure for longer press releases and product pages.

Caption13 / 18 · 500

Captions, labels and UI microcopy

Mono13 / 20 · 400

#000000 #151522 #ED0000

Headings
On Diatype
Not freely licensed here: previewed with Inter
Body
On Diatype
Not freely licensed here: previewed with Inter
Mono / data
On Mono
Not freely licensed here: previewed with Geist Mono

Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.

03UI geometry & surface

On Running
Card radius 4px · control radius pill
name@on.com
Primary actionSecondaryAccent
Radius style
Pill · 16 px+
Buttons and inputs
pill (9999px)
Cards and panels
4px
CSS radius scale
0px / 4px / 4px
Surface tone
Neutral white
Canvas · card · border
#FFFFFF · #FFFFFF · #CCCCCC
Dark mode canvas · text
#0A0A0C · #F5F5F7

04Usage notes

Derived from the public website

SuiteAnvil derived these notes from the logo, colors and contrast measured on on.com on 11 Nov 2026. They are practical defaults, not On Running's official brand guidelines. Where On Running publishes its own rules, those win.

Clear space

On

Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.

Minimum size

Screen
16 px
Print
5 mm

Logo height, for the wide logo or wordmark. Below that, use the square icon or set the name in On Diatype instead.

Color pairings that pass WCAG

  • AaBody text on surface21.00:1AAA
  • AaSecondary text on surface5.74:1AA
  • AaButton label on primary21.00:1AAA
  • AaAccent on surface4.56:1AA
  • AaSecondary on surface18.07:1AAA
  • AaWhite on secondary18.07:1AAA

Do not recolor

  • Use the logo in #000000, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
  • Avoid placing the #000000 logo on #151522: contrast stays below 3:1. Use the white or black version there.
  • Do not stretch, rotate, outline, crop or add shadows and effects.
  • Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the On Running press kit or show the live brand score badge.
Option A: footer link

A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.

<a href="https://suiteanvil.com/kit/on.com">Press &amp; Brand Kit</a>
Option B: live score badge
Brand and WCAG score for on.com by SuiteAnvil

The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.

<a href="https://suiteanvil.com/audit/on.com"><img src="https://suiteanvil.com/api/badge/on.com.svg" alt="Brand and WCAG score for on.com by SuiteAnvil" height="20"></a>
Option B in Markdown (GitHub README)
[![Brand and WCAG score for on.com by SuiteAnvil](https://suiteanvil.com/api/badge/on.com.svg)](https://suiteanvil.com/audit/on.com)

Is this your company? Claim this kit

Verify that you control on.com to turn this into the official On Running press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.

On Running brand kit FAQ

Is this the official On Running press kit?

No. SuiteAnvil compiled this kit from the public website of on.com on 11 Nov 2026. It is not affiliated with or endorsed by On Running, and On Running's trademarks belong to their owner. Whoever controls on.com can claim and verify it.

How can I download the On Running logo?

Use the PNG download at the top of this page; the file is generated in your browser as a typeset wordmark, because no vector logo is bundled. Check On Running's trademark rules before publishing it.

What are On Running's brand colors?

Primary #000000, secondary #151522 and accent #ED0000, on a #FFFFFF surface with #000000 text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.

What font does On Running use?

Headings and body text use On Diatype (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.

Which On Running color pairings pass WCAG?

7 of 7 key pairings pass WCAG 2.1 AA (4.5:1), for example #000000 on #FFFFFF at 21.00:1 and #666666 on #FFFFFF at 5.74:1.

How do I link to this press kit from on.com?

Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of on.com.

Compiled by SuiteAnvil from the public website of on.com (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by On Running. On Running and its marks belong to their owner.

SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice

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