On Running brand system audit
On Running runs a pill geometry on a neutral white canvas, set in On Diatype. 7 of 7 contrast pairings pass WCAG 2.1 AA and the homepage scores 94/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 100
- SEO readiness
- 94
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- On Diatype
- previewed with Inter
- Body
- On Diatype
- previewed with Inter
- Mono / data
- On Mono
- previewed with Geist Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 4px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #CCCCCC
04WCAG 2.1 contrast
7/7 AA · 5/7 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #000000 / #FFFFFF | 21.00:1 | Pass | Pass |
| AaSecondary text on surface | #666666 / #FFFFFF | 5.74:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #000000 | 21.00:1 | Pass | Pass |
| AaAccent on surface | #ED0000 / #FFFFFF | 4.56:1 | Pass | Fail |
| AaSecondary on surface | #151522 / #FFFFFF | 18.07:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #151522 | 18.07:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass | Pass |
05SEO readiness
12 of 14 checks pass- passTitle tag47 chars: “On | Swiss Performance Running Shoes & Clothing”
- passMeta description148 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.on.com/en-ch/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- warnOpen Graph tags2/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- passStructured data (JSON-LD)WebSite
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index,follow"
- passXML sitemap690 URLs · https://www.on.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 32 images
on.com brand audit FAQ
What are On Running's brand colors?
On Running uses #000000 as its primary color, #151522 as secondary and #ED0000 as accent, on a #FFFFFF surface with #000000 text (snapshot from 11 Nov 2026).
Which fonts does on.com use?
Headings and body text are set in On Diatype (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does on.com pass WCAG contrast checks?
7 of 7 key color pairings pass WCAG 2.1 AA and 5 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is on.com's technical SEO score?
The homepage scores 94/100 across 14 technical SEO checks, with 12 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this On Running audit made?
SuiteAnvil StyleExtract read the public homepage of on.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the On Running press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/on.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/on.com"><img src="https://suiteanvil.com/api/badge/on.com.svg" alt="Brand and WCAG score for on.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/on.com)Snapshot of on.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. On Running and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by On Running.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice