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dub
Developer & Cloud · Link management

Dub brand colors, fonts & UI tokens

The palette, type, corner geometry and surface tones behind Dub’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.

Rounded · 8-14 pxNeutral whiteLast scanned 11 Nov 2026
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primary
Neutral 900
#171717
rgb(23, 23, 23)
hsl(0 0% 9%)
secondary
Dub Dark
#000000
rgb(0, 0, 0)
hsl(0 0% 0%)
accent
Blue
#2563EB
rgb(37, 99, 235)
hsl(221 83% 53%)
surface
White
#FAFAFA
rgb(250, 250, 250)
hsl(0 0% 98%)
text
Neutral 950
#0A0A0A
rgb(10, 10, 10)
hsl(0 0% 4%)
muted
Neutral 500
#737373
rgb(115, 115, 115)
hsl(0 0% 45%)
border
Neutral 200
#E5E5E5
rgb(229, 229, 229)
hsl(0 0% 90%)
Dub Light #FFFFFFNeutral 700 #404040Neutral 100 #F5F5F5

Typography

Headings
Satoshi
Body
Inter
Monospace
Geist Mono
Free stand-in
Manrope / Inter / Geist Mono

Satoshi is distributed by Indian Type Foundry through Fontshare. Inter and Geist Mono are open source (SIL OFL).

Geometry & surface

Radius style
Rounded · 8-14 px
Controls
8px
Cards
12px
Scale
4px · 8px · 12px
Canvas
#FAFAFA
Card
#FFFFFF
Hairline
#E5E5E5

Design language

  • The brand page publishes only two colors, Dub Light (#FFFFFF) and Dub Dark (#000000); the site works in a neutral gray ramp.
  • Satoshi headlines over Inter body text, with Geist Mono for link and code details.
  • 8 px black buttons and 12 px cards on a #FAFAFA canvas keep product screenshots in focus.

Live UI preview

Dub’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.

Brand surface
dub
New
Link attribution platform

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Open tasks
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Revenue
12,480.00
Members
24

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Simple pricing

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Starter

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$64/ month
  • SSO and audit log
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Body text18.32:1passes 4.5:1Secondary text4.39:1below 4.5:1Links17.18:1passes 4.5:1Button label17.93:1passes 4.5:1Badge text4.37:1below 4.5:1

Sample content. Colors, type and corners come from the Dub profile.

Technical SEO snapshot

dub.co · scanned 11 Nov 2026
97
score / 100
13 of 14 checks pass · sitemap with 353 URLs · JSON-LD Organization, SoftwareApplication
  • passTitle tag42 chars: “Dub - The Modern Link Attribution Platform”
  • passMeta description105 chars
  • passSingle H1 heading1 H1 element(s)
  • warnCanonical URLNo rel=canonical
  • passHTML lang attributelang="en"
  • passMobile viewportwidth=device-width, initial-scale=1
  • passOpen Graph tags3/3 of og:title, og:description, og:image
  • passTwitter / X cardsummary_large_image
  • passStructured data (JSON-LD)Organization, SoftwareApplication
  • passHTTPSServed over HTTPS
  • passIndexable (robots meta)No robots restrictions
  • passXML sitemap353 URLs · https://dub.co/sitemap.xml
  • passFavicon / touch iconIcon link present
  • passImage alt text99% of 95 images

WCAG contrast ratios

PairingColorsRatioWCAG AA
Body text on surface#0A0A0A / #FAFAFA18.97:1Pass
Secondary text on surface#737373 / #FAFAFA4.54:1Pass
Primary as link/text on surface#171717 / #FAFAFA17.18:1Pass
Button label on primary#FFFFFF / #17171717.93:1Pass
Accent on surface#2563EB / #FAFAFA4.95:1Pass
Secondary on surface#000000 / #FAFAFA20.12:1Pass
White on secondary#FFFFFF / #00000021.00:1Pass
Body text on white#0A0A0A / #FFFFFF19.80:1Pass
Dark mode: text on canvas#F5F5F7 / #0A0A0C18.17:1Pass

Use the Dub system in SuiteAnvil

Each tool opens with Dub preloaded as the active BrandProfile.

Dub tokens for Tailwind CSS v4

Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.

dub.theme.css
/* Dub design tokens, extracted from https://dub.co
   Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";

@theme {
  /* Brand roles */
  --color-brand: #171717;
  --color-brand-foreground: #FFFFFF;
  --color-secondary: #000000;
  --color-accent: #2563EB;
  --color-surface: #FAFAFA;
  --color-ink: #0A0A0A;
  --color-ink-muted: #737373;
  --color-line: #E5E5E5;

  /* Surfaces (UI vibe: Neutral white) */
  --color-canvas: #FAFAFA;
  --color-card: #FFFFFF;
  --color-hairline: #E5E5E5;

  /* Primary tonal scale */
  --color-brand-50: #F3F3F3;
  --color-brand-100: #E3E3E3;
  --color-brand-200: #C5C5C5;
  --color-brand-300: #979797;
  --color-brand-400: #5D5D5D;
  --color-brand-500: #171717;
  --color-brand-600: #151515;
  --color-brand-700: #131313;
  --color-brand-800: #111112;
  --color-brand-900: #0F0F10;
  --color-brand-950: #0D0D0E;

  /* Typography: brand family first, free stand-in second */
  --font-heading: Satoshi, Manrope, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
  --font-sans: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
  --font-mono: "Geist Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;

  /* Shape (UI vibe: Rounded · 8-14 px) */
  --radius-sm: 4px;
  --radius-md: 8px;
  --radius-lg: 12px;
  --radius-button: 8px;
  --radius-control: 8px;
  --radius-card: 12px;
}

/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));

[data-theme="dark"] {
  --color-brand: #F5F5F7;
  --color-brand-foreground: #111113;
  --color-accent: #2563EB;
  --color-surface: #0A0A0C;
  --color-canvas: #0A0A0C;
  --color-card: #121216;
  --color-hairline: #232324;
  --color-ink: #F5F5F7;
  --color-ink-muted: #A1A1AA;
  --color-line: #232324;
}

SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice

FAQ

What is Dub’s primary brand color?

Dub’s primary color is #171717 (rgb(23, 23, 23)), used for primary actions and emphasis. Text is set in #0A0A0A on a #FAFAFA surface.

What font does Dub use?

Dub uses Satoshi for headings and Inter for body text, with Geist Mono for code. Satoshi is distributed by Indian Type Foundry through Fontshare. Inter and Geist Mono are open source (SIL OFL).

What is a free alternative to Dub’s font?

Manrope is a close free alternative for headings, Inter for body text, and Geist Mono works for monospace.

What corner radius does Dub use?

Dub reads as rounded · 8-14 px: controls use 8px, cards about 12px, on a neutral white canvas (#FAFAFA).

Do Dub’s brand colors meet WCAG contrast?

9 of 9 key pairings pass WCAG 2.1 AA. All tested pairings pass.

More in Developer & Cloud

Reference snapshot of Dub’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Dub and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Dub.

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