Cloudflare brand system audit
Cloudflare runs a technical geometry on a neutral white canvas, set in STK Bureau Sans. 7 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 96/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 78
- SEO readiness
- 96
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- STK Bureau Sans
- previewed with Inter
- Body
- FT Kunst Grotesk
- previewed with Inter
- Mono / data
- Apercu Mono Pro
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 3px
- Cards
- 16px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E5E5E5
04WCAG 2.1 contrast
7/9 AA · 4/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #262626 / #FFFFFF | 15.13:1 | Pass | Pass |
| AaSecondary text on surface | #676767 / #FFFFFF | 5.66:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FF4801 / #FFFFFF | 3.40:1 | Large only | Fail |
| AaButton label on primary | #111113 / #FF4801 | 5.55:1 | Pass | Fail |
| AaAccent on surface | #FF8E62 / #FFFFFF | 2.26:1 | Fail | Fail |
| AaSecondary on surface | #171717 / #FFFFFF | 17.93:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #171717 | 17.93:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #130C0C | 17.77:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FF4801 / #130C0C | 5.69:1 | Pass | Fail |
05SEO readiness
13 of 14 checks pass- passTitle tag35 chars: “Cloudflare: Build for the agent era”
- passMeta description68 chars
- warnSingle H1 heading2 H1 element(s)
- passCanonical URLhttps://www.cloudflare.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, WebPage
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap1017 URLs · https://www.cloudflare.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 68 images
cloudflare.com brand audit FAQ
What are Cloudflare's brand colors?
Cloudflare uses #FF4801 as its primary color, #171717 as secondary and #FF8E62 as accent, on a #FFFFFF surface with #262626 text (snapshot from 10 Nov 2026).
Which fonts does cloudflare.com use?
Headings are set in STK Bureau Sans (free stand-in: Inter) and body text in FT Kunst Grotesk (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does cloudflare.com pass WCAG contrast checks?
7 of 9 key color pairings pass WCAG 2.1 AA and 4 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is cloudflare.com's technical SEO score?
The homepage scores 96/100 across 14 technical SEO checks, with 13 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Cloudflare audit made?
SuiteAnvil StyleExtract read the public homepage of cloudflare.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Cloudflare press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/cloudflare.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/cloudflare.com"><img src="https://suiteanvil.com/api/badge/cloudflare.com.svg" alt="Brand and WCAG score for cloudflare.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/cloudflare.com)Snapshot of cloudflare.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Cloudflare and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Cloudflare.
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