Zalando brand kit
Zalando's public website pairs #FF4C00 with #6328E0 accents on a neutral white canvas, sets headings in Zalando Sans SemiExpanded and uses a sharp UI geometry. 7 of 8 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of zalando.com. Not affiliated with or endorsed by Zalando; Zalando and its trademarks belong to their owner. Own zalando.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Zalando's mark color #FF4C00. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #FF4C00 | rgb(255, 76, 0) | #111113 · 5.65:1 |
| Secondary | #000000 | rgb(0, 0, 0) | #FFFFFF · 21.00:1 |
| Accent | #6328E0 | rgb(99, 40, 224) | #FFFFFF · 7.22:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #000000 | rgb(0, 0, 0) | #FFFFFF · 21.00:1 |
02Typography
Zalando
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Zalando Sans at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#FF4C00 #000000 #6328E0
- Headings
- Zalando Sans SemiExpanded
- Not freely licensed here: previewed with Zalando Sans
- Body
- Zalando Sans
- Google Fonts family, shown as is
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Sharp · 0-2 px
- Buttons and inputs
- 0px
- Cards and panels
- 28px
- CSS radius scale
- 2px / 8px / 30px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #D0D1D3
- Dark mode canvas · text
- #130C0C · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on zalando.com on 11 Nov 2026. They are practical defaults, not Zalando's official brand guidelines. Where Zalando publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Zalando Sans SemiExpanded instead.
Color pairings that pass WCAG
- AaBody text on surface21.00:1AAA
- AaSecondary text on surface6.23:1AA
- AaButton label on primary5.65:1AA
- AaAccent on surface7.22:1AAA
- AaWhite on secondary21.00:1AAA
- AaDark mode: text on canvas17.77:1AAA
Large text or decoration only: #FF4C00 on #FFFFFF (3.34:1, use #D93F00 for body text).
Do not recolor
- Use the logo in #FF4C00, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #FF4C00 logo on #6328E0: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Zalando press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/zalando.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/zalando.com"><img src="https://suiteanvil.com/api/badge/zalando.com.svg" alt="Brand and WCAG score for zalando.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/zalando.com)Is this your company? Claim this kit
Verify that you control zalando.com to turn this into the official Zalando press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Zalando brand kit FAQ
Is this the official Zalando press kit?
No. SuiteAnvil compiled this kit from the public website of zalando.com on 11 Nov 2026. It is not affiliated with or endorsed by Zalando, and Zalando's trademarks belong to their owner. Whoever controls zalando.com can claim and verify it.
How can I download the Zalando logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Zalando's trademark rules before publishing it.
What are Zalando's brand colors?
Primary #FF4C00, secondary #000000 and accent #6328E0, on a #FFFFFF surface with #000000 text (snapshot from 11 Nov 2026). Click any swatch to copy the hex value.
What font does Zalando use?
Headings use Zalando Sans SemiExpanded (free stand-in: Zalando Sans) and body text Zalando Sans. Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Zalando color pairings pass WCAG?
7 of 8 key pairings pass WCAG 2.1 AA (4.5:1), for example #000000 on #FFFFFF at 21.00:1 and #5C6169 on #FFFFFF at 6.23:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from zalando.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of zalando.com.
Compiled by SuiteAnvil from the public website of zalando.com (snapshot 11 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Zalando. Zalando and its marks belong to their owner.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
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More on the Zalando brand
- Brand vault
- All reference brands