Shopify brand kit
Shopify's public website pairs #008060 with #95BF47 accents on a neutral white canvas, sets headings in Shopify Sans and uses a pill UI geometry. 8 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of shopify.com. Not affiliated with or endorsed by Shopify; Shopify and its trademarks belong to their owner. Own shopify.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Shopify's mark color #95BF47. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #008060 | rgb(0, 128, 96) | #FFFFFF · 4.93:1 |
| Secondary | #004C3F | rgb(0, 76, 63) | #FFFFFF · 9.97:1 |
| Accent | #95BF47 | rgb(149, 191, 71) | #111113 · 8.82:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #000000 | rgb(0, 0, 0) | #FFFFFF · 21.00:1 |
02Typography
Shopify
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Shopify Sans at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#008060 #004C3F #95BF47
- Headings
- Shopify Sans
- Not freely licensed here: previewed with Inter
- Body
- Shopify Sans
- Not freely licensed here: previewed with Inter
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 12px
- CSS radius scale
- 6px / 8px / 12px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #E3E3E3
- Dark mode canvas · text
- #0A0E0F · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on shopify.com on 10 Nov 2026. They are practical defaults, not Shopify's official brand guidelines. Where Shopify publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Shopify Sans instead.
Color pairings that pass WCAG
- AaBody text on surface21.00:1AAA
- AaSecondary text on surface6.19:1AA
- AaPrimary as link/text on surface4.93:1AA
- AaButton label on primary4.93:1AA
- AaSecondary on surface9.97:1AAA
- AaWhite on secondary9.97:1AAA
Large text or decoration only: #95BF47 on #FFFFFF (2.14:1, use #5E8100 for body text).
Do not recolor
- Use the logo in #95BF47, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #95BF47 logo on #008060 and #FFFFFF: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Shopify press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/shopify.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/shopify.com"><img src="https://suiteanvil.com/api/badge/shopify.com.svg" alt="Brand and WCAG score for shopify.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/shopify.com)Is this your company? Claim this kit
Verify that you control shopify.com to turn this into the official Shopify press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Shopify brand kit FAQ
Is this the official Shopify press kit?
No. SuiteAnvil compiled this kit from the public website of shopify.com on 10 Nov 2026. It is not affiliated with or endorsed by Shopify, and Shopify's trademarks belong to their owner. Whoever controls shopify.com can claim and verify it.
How can I download the Shopify logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Shopify's trademark rules before publishing it.
What are Shopify's brand colors?
Primary #008060, secondary #004C3F and accent #95BF47, on a #FFFFFF surface with #000000 text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Shopify use?
Headings and body text use Shopify Sans (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Shopify color pairings pass WCAG?
8 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #000000 on #FFFFFF at 21.00:1 and #616161 on #FFFFFF at 6.19:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from shopify.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of shopify.com.
Compiled by SuiteAnvil from the public website of shopify.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Shopify. Shopify and its marks belong to their owner.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
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More on the Shopify brand
- Brand vault
- All reference brands