Anthropic brand kit
Anthropic's public website pairs #D97757 with #6A9BCC accents on a warm paper canvas, sets headings in Anthropic Sans and uses a rounded UI geometry. 7 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of anthropic.com. Not affiliated with or endorsed by Anthropic; Anthropic and its trademarks belong to their owner. Own anthropic.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Anthropic's mark color #141413. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #D97757 | rgb(217, 119, 87) | #111113 · 6.04:1 |
| Secondary | #141413 | rgb(20, 20, 19) | #FFFFFF · 18.43:1 |
| Accent | #6A9BCC | rgb(106, 155, 204) | #111113 · 6.44:1 |
| Surface | #FAF9F5 | rgb(250, 249, 245) | #111113 · 17.90:1 |
| Text | #141413 | rgb(20, 20, 19) | #FFFFFF · 18.43:1 |
02Typography
Anthropic
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Anthropic Serif at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#D97757 #141413 #6A9BCC
- Headings
- Anthropic Sans
- Not freely licensed here: previewed with Inter
- Body
- Anthropic Serif
- Not freely licensed here: previewed with Source Serif 4
- Mono / data
- JetBrains Mono
- Google Fonts family, shown as is
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Rounded · 8-14 px
- Buttons and inputs
- 8px
- Cards and panels
- 16px
- CSS radius scale
- 4px / 8px / 16px
- Surface tone
- Warm paper
- Canvas · card · border
- #FAF9F5 · #FFFFFF · #E8E6DC
- Dark mode canvas · text
- #110E0F · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on anthropic.com on 10 Nov 2026. They are practical defaults, not Anthropic's official brand guidelines. Where Anthropic publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Anthropic Sans instead.
Color pairings that pass WCAG
- AaBody text on surface17.50:1AAA
- AaSecondary text on surface6.26:1AA
- AaButton label on primary6.04:1AA
- AaWhite on secondary18.43:1AAA
- AaBody text on white18.43:1AAA
- AaDark mode: text on canvas17.64:1AAA
Large text or decoration only: #D97757 on #FAF9F5 (2.96:1, use #B65738 for body text); #6A9BCC on #FAF9F5 (2.78:1, use #4776A5 for body text).
Do not recolor
- Use the logo in #141413, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Anthropic press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/anthropic.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/anthropic.com"><img src="https://suiteanvil.com/api/badge/anthropic.com.svg" alt="Brand and WCAG score for anthropic.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/anthropic.com)Is this your company? Claim this kit
Verify that you control anthropic.com to turn this into the official Anthropic press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Anthropic brand kit FAQ
Is this the official Anthropic press kit?
No. SuiteAnvil compiled this kit from the public website of anthropic.com on 10 Nov 2026. It is not affiliated with or endorsed by Anthropic, and Anthropic's trademarks belong to their owner. Whoever controls anthropic.com can claim and verify it.
How can I download the Anthropic logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Anthropic's trademark rules before publishing it.
What are Anthropic's brand colors?
Primary #D97757, secondary #141413 and accent #6A9BCC, on a #FAF9F5 surface with #141413 text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Anthropic use?
Headings use Anthropic Sans (free stand-in: Inter) and body text Anthropic Serif (free stand-in: Source Serif 4). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Anthropic color pairings pass WCAG?
7 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #141413 on #FAF9F5 at 17.50:1 and #5E5D59 on #FAF9F5 at 6.26:1. 2 pairings should be kept for large text or decoration only.
How do I link to this press kit from anthropic.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of anthropic.com.
Compiled by SuiteAnvil from the public website of anthropic.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Anthropic. Anthropic and its marks belong to their owner.
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More on the Anthropic brand
- Brand vault
- All reference brands