Adyen brand kit
Adyen's public website pairs #00D16A with #006BD7 accents on a neutral white canvas, sets headings in Adyen Sans and uses a rounded UI geometry. 8 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of adyen.com. Not affiliated with or endorsed by Adyen; Adyen and its trademarks belong to their owner. Own adyen.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Adyen's mark color #0ABF53. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #00D16A | rgb(0, 209, 106) | #111113 · 9.28:1 |
| Secondary | #0D1E2E | rgb(13, 30, 46) | #FFFFFF · 16.90:1 |
| Accent | #006BD7 | rgb(0, 107, 215) | #FFFFFF · 5.14:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #001222 | rgb(0, 18, 34) | #FFFFFF · 18.93:1 |
02Typography
Adyen
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Adyen Sans at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#00D16A #0D1E2E #006BD7
- Headings
- Adyen Sans
- Not freely licensed here: previewed with Inter
- Body
- Adyen Sans
- Not freely licensed here: previewed with Inter
- Mono / data
- Adyen Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Rounded · 8-14 px
- Buttons and inputs
- 8px
- Cards and panels
- 24px
- CSS radius scale
- 3px / 8px / 24px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #F4F5F6 · #E3E6E8
- Dark mode canvas · text
- #0A110F · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on adyen.com on 10 Nov 2026. They are practical defaults, not Adyen's official brand guidelines. Where Adyen publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Adyen Sans instead.
Color pairings that pass WCAG
- AaBody text on surface18.93:1AAA
- AaSecondary text on surface5.70:1AA
- AaButton label on primary9.28:1AAA
- AaAccent on surface5.14:1AA
- AaSecondary on surface16.90:1AAA
- AaWhite on secondary16.90:1AAA
Large text or decoration only: #00D16A on #FFFFFF (2.03:1, use #008943 for body text).
Do not recolor
- Use the logo in #0ABF53, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #0ABF53 logo on #00D16A, #006BD7 and #FFFFFF: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Adyen press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/adyen.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/adyen.com"><img src="https://suiteanvil.com/api/badge/adyen.com.svg" alt="Brand and WCAG score for adyen.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/adyen.com)Is this your company? Claim this kit
Verify that you control adyen.com to turn this into the official Adyen press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Adyen brand kit FAQ
Is this the official Adyen press kit?
No. SuiteAnvil compiled this kit from the public website of adyen.com on 10 Nov 2026. It is not affiliated with or endorsed by Adyen, and Adyen's trademarks belong to their owner. Whoever controls adyen.com can claim and verify it.
How can I download the Adyen logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Adyen's trademark rules before publishing it.
What are Adyen's brand colors?
Primary #00D16A, secondary #0D1E2E and accent #006BD7, on a #FFFFFF surface with #001222 text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Adyen use?
Headings and body text use Adyen Sans (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Adyen color pairings pass WCAG?
8 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #001222 on #FFFFFF at 18.93:1 and #5C6874 on #FFFFFF at 5.70:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from adyen.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of adyen.com.
Compiled by SuiteAnvil from the public website of adyen.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Adyen. Adyen and its marks belong to their owner.
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More on the Adyen brand
- Brand vault
- All reference brands