Wise brand system audit
Wise runs a pill geometry on a neutral white canvas, set in Wise Sans. 7 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 93/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 78
- SEO readiness
- 93
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Wise Sans
- previewed with Inter
- Body
- Inter
- Google Fonts
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 28px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E8EBE6
04WCAG 2.1 contrast
7/9 AA · 7/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #0E0F0C / #FFFFFF | 19.23:1 | Pass | Pass |
| AaSecondary text on surface | #454745 / #FFFFFF | 9.37:1 | Pass | Pass |
| AaPrimary as link/text on surface | #9FE870 / #FFFFFF | 1.47:1 | Fail | Fail |
| AaButton label on primary | #111113 / #9FE870 | 12.80:1 | Pass | Pass |
| AaAccent on surface | #A0E1E1 / #FFFFFF | 1.46:1 | Fail | Fail |
| AaSecondary on surface | #163300 / #FFFFFF | 13.93:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #163300 | 13.93:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0F1210 | 17.31:1 | Pass | Pass |
| AaDark mode: primary on canvas | #9FE870 / #0F1210 | 12.79:1 | Pass | Pass |
05SEO readiness
12 of 14 checks pass- warnTitle tag77 chars: “Wise: The international account | Money without borders | Wise United ”
- passMeta description128 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://wise.com/
- passHTML lang attributelang="en-US"
- passMobile viewportinitial-scale=1.0, width=device-width
- passOpen Graph tags3/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- passStructured data (JSON-LD)Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index, follow"
- passXML sitemap27 URLs · https://wise.com/sitemap
- passFavicon / touch iconIcon link present
- passImage alt text100% of 24 images
wise.com brand audit FAQ
What are Wise's brand colors?
Wise uses #9FE870 as its primary color, #163300 as secondary and #A0E1E1 as accent, on a #FFFFFF surface with #0E0F0C text (snapshot from 10 Nov 2026).
Which fonts does wise.com use?
Headings are set in Wise Sans (free stand-in: Inter) and body text in Inter. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does wise.com pass WCAG contrast checks?
7 of 9 key color pairings pass WCAG 2.1 AA and 7 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is wise.com's technical SEO score?
The homepage scores 93/100 across 14 technical SEO checks, with 12 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Wise audit made?
SuiteAnvil StyleExtract read the public homepage of wise.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Wise press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/wise.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/wise.com"><img src="https://suiteanvil.com/api/badge/wise.com.svg" alt="Brand and WCAG score for wise.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/wise.com)Snapshot of wise.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Wise and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Wise.
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