PostFinance brand system audit
PostFinance runs a technical geometry on a neutral white canvas, set in Frutiger. 7 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 88/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- 88
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Frutiger
- previewed with Inter
- Body
- Frutiger
- previewed with Inter
- Mono / data
- Courier
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 8px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E5E5E5
04WCAG 2.1 contrast
7/8 AA · 5/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #1A1A1A / #FFFFFF | 17.40:1 | Pass | Pass |
| AaSecondary text on surface | #666666 / #FFFFFF | 5.74:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FFCC00 / #FFFFFF | 1.51:1 | Fail | Fail |
| AaButton label on primary | #111113 / #FFCC00 | 12.47:1 | Pass | Pass |
| AaAccent on surface | #806600 / #FFFFFF | 5.50:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #1A1A1A | 17.40:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #13110C | 17.33:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FFCC00 / #13110C | 12.48:1 | Pass | Pass |
05SEO readiness
12 of 14 checks pass- passTitle tag33 chars: “PostFinance for private customers”
- passMeta description143 chars
- failSingle H1 headingNo H1 found
- passCanonical URLhttps://www.postfinance.ch/en/private.html
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1.0
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- warnXML sitemapNo sitemap discovered
- passFavicon / touch iconIcon link present
- passImage alt text100% of 19 images
postfinance.ch brand audit FAQ
What are PostFinance's brand colors?
PostFinance uses #FFCC00 as its primary color, #1A1A1A as secondary and #806600 as accent, on a #FFFFFF surface with #1A1A1A text (snapshot from 10 Nov 2026).
Which fonts does postfinance.ch use?
Headings and body text are set in Frutiger (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does postfinance.ch pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 5 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is postfinance.ch's technical SEO score?
The homepage scores 88/100 across 14 technical SEO checks, with 12 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this PostFinance audit made?
SuiteAnvil StyleExtract read the public homepage of postfinance.ch, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the PostFinance press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/postfinance.ch">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/postfinance.ch"><img src="https://suiteanvil.com/api/badge/postfinance.ch.svg" alt="Brand and WCAG score for postfinance.ch by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/postfinance.ch)Snapshot of postfinance.ch’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. PostFinance and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by PostFinance.
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