Framer brand system audit
Framer runs a rounded geometry on a dark carbon canvas, set in GT Walsheim Medium. 6 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 75
- SEO readiness
- 100
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- GT Walsheim Medium
- previewed with DM Sans
- Body
- Inter
- Google Fonts
- Mono / data
- Input Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 15px
- Surface
- Dark carbon · #000000 / #111111 / #212121
04WCAG 2.1 contrast
6/8 AA · 5/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #FFFFFF / #000000 | 21.00:1 | Pass | Pass |
| AaSecondary text on surface | #999999 / #000000 | 7.37:1 | Pass | Pass |
| AaButton label on primary | #111113 / #FFFFFF | 18.86:1 | Pass | Pass |
| AaAccent on surface | #0099FF / #000000 | 7.00:1 | Pass | Pass |
| AaSecondary on surface | #0055FF / #000000 | 3.74:1 | Large only | Fail |
| AaWhite on secondary | #FFFFFF / #0055FF | 5.61:1 | Pass | Fail |
| AaBody text on white | #FFFFFF / #FFFFFF | 1.00:1 | Fail | Fail |
| AaDark mode: text on canvas | #F5F5F7 / #131315 | 17.04:1 | Pass | Pass |
05SEO readiness
14 of 14 checks pass- passTitle tag48 chars: “Framer: Free website builder and AI design agent”
- passMeta description156 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.framer.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="max-image-preview:large"
- passXML sitemap6609 URLs · https://www.framer.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 203 images
framer.com brand audit FAQ
What are Framer's brand colors?
Framer uses #FFFFFF as its primary color, #0055FF as secondary and #0099FF as accent, on a #000000 surface with #FFFFFF text (snapshot from 11 Nov 2026).
Which fonts does framer.com use?
Headings are set in GT Walsheim Medium (free stand-in: DM Sans) and body text in Inter. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does framer.com pass WCAG contrast checks?
6 of 8 key color pairings pass WCAG 2.1 AA and 5 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is framer.com's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Framer audit made?
SuiteAnvil StyleExtract read the public homepage of framer.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Framer press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/framer.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/framer.com"><img src="https://suiteanvil.com/api/badge/framer.com.svg" alt="Brand and WCAG score for framer.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/framer.com)Snapshot of framer.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Framer and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Framer.
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