Figma brand system audit
Figma runs a rounded geometry on a neutral white canvas, set in Figma Sans. 4 of 7 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 57
- SEO readiness
- 100
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Figma Sans
- previewed with Inter
- Body
- Figma Sans
- previewed with Inter
- Mono / data
- Figma Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 16px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #E6E6E6
04WCAG 2.1 contrast
4/7 AA · 3/7 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #000000 / #FFFFFF | 21.00:1 | Pass | Pass |
| AaSecondary text on surface | #5E5E5E / #FFFFFF | 6.48:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #000000 | 21.00:1 | Pass | Pass |
| AaAccent on surface | #F24E1E / #FFFFFF | 3.57:1 | Large only | Fail |
| AaSecondary on surface | #A259FF / #FFFFFF | 3.88:1 | Large only | Fail |
| AaWhite on secondary | #FFFFFF / #A259FF | 3.88:1 | Large only | Fail |
| AaDark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass | Pass |
05SEO readiness
14 of 14 checks pass- passTitle tag56 chars: “Figma: The collaborative canvas for design, code, and AI”
- passMeta description164 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.figma.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap4378 URLs · https://www.figma.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 88 images
figma.com brand audit FAQ
What are Figma's brand colors?
Figma uses #000000 as its primary color, #A259FF as secondary and #F24E1E as accent, on a #FFFFFF surface with #000000 text (snapshot from 10 Nov 2026).
Which fonts does figma.com use?
Headings and body text are set in Figma Sans (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does figma.com pass WCAG contrast checks?
4 of 7 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is figma.com's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Figma audit made?
SuiteAnvil StyleExtract read the public homepage of figma.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Figma press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/figma.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/figma.com"><img src="https://suiteanvil.com/api/badge/figma.com.svg" alt="Brand and WCAG score for figma.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/figma.com)Snapshot of figma.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Figma and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Figma.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice